Canadian Tire shakes paws with "Dog Whisperer" Cesar Millan to launch new pet care line

Canadian Tire shakes paws with "Dog Whisperer" Cesar Millan to launch new pet care line (CNW Group/Canadian Tire Corporation, Limited)

Meet & greet with Cesar Millan at Canadian Tire store in Toronto on June 17

TORONTO, June 6, 2011 /CNW/ - Today, Canadian Tire launches a new line of quality pet care products by world-renowned dog behaviour expert Cesar Millan, star of the popular and iconic TV series Dog Whisperer with Cesar MillanTM. Canadian Tire is the exclusive mass retailer in Canada to offer this range of functional and healthy pet care products.

The Dog Whisperer with Cesar MillanTM range of pet care products was designed to translate Cesar's knowledge of dog psychology and behaviour into a line of functional and healthy products. The range features products targeted to enhance every aspect of a dog's life including feeding, walking, playtime, grooming and bedtime. Bearing Cesar's "Pack Tested" stamp of approval, all products have been inspired and tested by Cesar's own dog pack at his Dog Psychology Center in Santa Clarita, California.

"Research shows Canadians have more pets than children and pet owners want to provide their furry family members with the best care possible," said Duncan Reith, Senior Vice President, Merchandising, Canadian Tire. "We're consistently looking to expand our pet care assortment and what better way to do this than with the most trusted and credible dog behavioural expert - Cesar Millan."

Co-designed with Cesar's brother, architect and designer Erick Millan, the Dog Whisperer with Cesar MillanTM range of pet care products is designed to evoke an understanding of the simplicity of dogs' lives, with clean lines and functional designs.

"When I first launched the Dog Whisperer with Cesar MillanTM line, it was my mission to make products that were more instinctual and healthier for a dog's needs to achieve balance and fulfillment," says Cesar Millan. "I believe this newest range further fulfills that goal."

Affordably priced, the Dog Whisperer with Cesar MillanTM pet care line includes sustainable bamboo grooming tools, all-natural slow roasted bones, quality toys, bedding, collars, leashes, bowls, travel accessories and shampoos.

The new Dog Whisperer with Cesar MillanTM products are available now at Canadian Tire stores across the country. Customers can find more information on availability of products and promotional offers at www.canadiantire.ca/CesarMillan.

NOTE TO ASSIGNMENT/PHOTO EDITORS:

Cesar Millan will make an appearance at a consumer meet and greet event at a Canadian Tire store in Toronto to promote his new Dog Whisperer with Cesar MillanTM product line.

When: Friday, June 17

Where: Canadian Tire Store, 1025 Lake Shore Blvd East, Toronto.

Please call media contacts below for more information.

About Canadian Tire

Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers, offering everyday products and services to Canadians through more than 1,200 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as credit cards, in-store financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands.

About Cesar Millan

Cesar Millan is a best-selling author, much in demand public speaker, branded pet care product designer/entrepreneur and internationally popular and iconic star of the hit TV show Dog Whisperer with Cesar MillanTM, National Geographic's flagship series. Cesar is one of the most recognized and sought-after authority working in the field of dog care and rehabilitation. Currently in its seventh season, Dog Whisperer with Cesar MillanTM, airs weeknights across Canada on Nat Geo, in addition to airing across more than 100 countries worldwide.

For further information:

Akshata Kalyanpur, Communications Advisor, Canadian Tire
416-544-7730, akshata.kalyanpur@cantire.com

Christine Liber, Liberty Ink (For Cesar Millan, Inc. in Canada)
416-651-4722 ext. 1, christine@libertyink.ca