PLAYHOUSE DISNEY TÉLÉ LAUNCHES ON VIDÉOTRON

TORONTO, Feb. 25 /CNW Telbec/ - Astral today announced the launch of the French-language Playhouse Disney Télé on Videotron. From March 1, Videotron subscribers will be able to enjoy the best in entertaining and development-based programming aimed at younger audiences. Playhouse Disney Télé will be offered free of charge for three months on channel 46. Playhouse Disney Télé programs will also be available on illico on Demand, on channel 900, as well as on illico web and illico mobile.

"It is fantastic to be launching Playhouse Disney Télé on Videotron, making the network and its unique programming accessible to even more Francophone families," said Joe Tedesco, Senior Vice-President and General Manager, Family and Playhouse Disney. "With its strong lineup of programming, Playhouse Disney Télé broadcasts acclaimed Disney series as well as high-profile Canadian titles. I'm confident that audiences will be delighted with the network, both under its current name of Playhouse Disney Télé and as Disney Junior." 

Playhouse Disney Télé broadcasts high-profile Disney shows including Mickey Mouse Clubhouse and Special Agent Oso. Canadian productions such as Stella and Sam have also proved very popular on the network. Playhouse Disney Télé will transform to Disney Junior in May 2011. Showcasing series that focus on storytelling and bringing the rich legacy of Disney animation together with a vibrant lineup of contemporary characters, Disney Junior will offer Canadian series beside beloved Disney titles and new shows such as the new animated series, Jake and the Never Land Pirates.

"Videotron is pleased to be able to offer Playhouse Disney Télé to its clients. As the leading destination for entertainment, Videotron continues to be the first choice for youth content in Quebec." Said Myrianne Collin, Vice-President, Marketing, Consumer Sector, Videotron.

Playhouse Disney is a commercial-free channel available in French and English to subscribers across Canada. Committed to offering engaging, educational and development-based programming for younger children, the channel offers exclusive, first-run programs from Disney together with celebrated Canadian series to create an environment for fun and learning. Playhouse Disney will become Disney Junior in May 2011. Visit us at Playhousedisney.ca.

Playhouse Disney is a member of the Astral family. Astral Media Inc. (TSX : ACM.A/ACM.B) is one of Canada's largest media companies. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and interactive media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.


For further information:

For artwork and series information, visit http://tv.astral.com
For additional information contact: Jaime Werby at 416-956-8547 or jwerby@astral.com 
Kate Dickson at 416-956-8584 or kdickson@astral.com