Gatorade(R) re-signs Georges St-Pierre
Now that's G! Georges St-Pierre embodies the heart, hustle and soul of sport for Gatorade Canada
TORONTO, March 26 /CNW/ - Today PepsiCo Canada, licensee of the Gatorade brand in Canada, announced it has re-signed mixed martial arts welterweight champion and two-time Canadian Athlete of the Year Georges "Rush" St-Pierre as a Canadian athlete for Gatorade.
"Georges St-Pierre truly embodies the spirit of athleticism for Canada, from his gruelling behind-the-scenes training regimen to his championship fights in front of the world," said Dale Hooper, VP Marketing, PepsiCo Beverages Canada, the makers of Gatorade. "We're very proud to be associated with an athlete like GSP who is such a motivation to any Canadian who sweats."
Gatorade is releasing a new video today celebrating the announcement and GSP's title defence on March 27, 2010. The video will air on TSN and Sportsnet and will be featured online at:
- YouTube: http://www.youtube.com/watch?v=jEIXECa_HS0 - Facebook: http://www.facebook.com/GatoradeCanada/
For Gatorade, "G" represents the heart, hustle, and soul of athleticism and is a badge of pride for any Canadian who sweats, no matter where they're active.
About Georges St-Pierre
Georges "Rush" St-Pierre (www.gspfightclub.com) is a Canadian professional mixed martial artist and MMA world champion who holds black belts in both Kyokushin karate and brazilian jiu jitsu. He is managed by Shari L. Spencer of The Spencer Firm and represented by CAA Sports, a division of Creative Artists Agency.
The Gatorade portfolio includes the nation's leading sports drink*, Gatorade thirst quencher, as well as the G2(R) beverage. Gatorade Thirst Quencher is designed to meet the needs of all athletes, no matter where they're active, is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and provide carbohydrate energy for athletic performance. The G2 product is a 30-calorie electrolyte beverage. PepsiCo Canada's overall hydration portfolio includes leadership brands Gatorade and Aquafina. For more information, please visit www.gatorade.ca and www.pepsico.ca.
*Source: Nielsen, MarketTrack, National All Channels, L52 w/e Feb. 13, 2010.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. The main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to consumers in over 200 countries, including Canada. With annual revenues of nearly $60 billion worldwide, PepsiCo employs 285,000 worldwide who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.For further information: Laura Bryce, High Road Communications for Gatorade in Canada, (416) 644-2290, email@example.com