Addicted to Biddell!
23 year-old Saskatoon, SK native Evan Biddell was named the first-ever winner of Slice's Project Runway Canada.(CNW Group/Alliance Atlantis Commmunications Inc.)
Saskatchewan's Evan Biddell wins Project Runway Canada TORONTO, Dec. 18 /CNW/ - Slice(TM) viewers across the country tuned in last night to watch as 23 year-old Saskatoon, SK native Evan Biddell was named the first-ever winner of Project Runway Canada by host Iman. In a two-hour special finale episode, Biddell beat out Lucian Matis of Toronto and Marie Genevieve Cyr of Montreal, after showing collections in front of Canadian fashion elite at Toronto's L'Oréal Fashionweek. Along with his rightful place in the spotlight, Biddell was awarded the top prize, including $100,000 to begin his own fashion line, a professional portfolio photo shoot provided by L'Oréal Paris, a retail mentorship with Winners and a cover and feature spread showing his winning collection in ELLE Canada's February 2008 issue. "It was apparent from the beginning that Biddell had the skill - not to mention attitude - necessary to win Project Runway Canada. The secret was getting him to tap into that potential week after week to really show us what he was capable of. He has grown so much through this process, presenting a collection at L'Oréal Fashionweek that was inspired, well constructed, stunning and wearable and the judges and I were immensely impressed with his work. I am incredibly proud of Biddell. I believe he is not only the next "It" Canadian designer, but that he has the ability to make a name for himself on an international level," says Iman. "Winning Project Runway Canada, Who'd've thunk? When I arrived in Toronto, I figured it was a business trip. Then after meeting the other designers, it became more like pleasure. They are some of the most amazing people from all walks of life. All 12 of us deserved to win this competition, but there could only be one - and it's The Biddell!," adds Biddell. "The inspiration behind my final collection came from an extremely chaotic place. I channeled a very curious energy through the cut, and to be quite honest I wasn't sure if the message would be received. I'm ecstatic that the judges understood my line and appreciate the faith they have in me. When Iman called me a "visionary" it was like she stripped off a heavy layer of insecurity. Being the youngest guy there, the only self taught designer in the competition and coming from Saskabush, I know ANYTHING is possible. I'm living proof." Respected fashion designer Brian Bailey served as Mentor for the series and judges Rita Silvan, Editor-in-Chief of ELLE Canada, and Shawn Hewson, co-founder of leading Canadian sportswear label Bustle Clothing, joined Iman on the runway to make the final decision that Biddell did measure up. Of the 12 models that joined the designers on their journey toward fashion's "promised land", Ashley Hart, who modeled most of Biddell's challenge outfits and was his lead model in his finale collection, has won the model's top prize. Ashley will appear wearing Biddell's winning collection on the cover and in the feature spread in the February 2008 issue of ELLE Canada. Produced by Insight Production Company Ltd. the highly-anticipated Canadian adaptation of the Emmy-nominated and critically acclaimed U.S. series, developed by Miramax and The Weinstein Company for Bravo, debuted with Slice's(TM) fall 2007 season. The Project Runway format is licensed to Insight Production Company Ltd. by FremantleMedia Enterprises, the commercial division of FremantleMedia, one of the largest creators, producers, distributors and licensors of programmes brands in the world. L'Oréal Paris is the lead sponsor and official beauty partner and Winners is the exclusive retail partner of Project Runway Canada. Slice(TM) is an Alliance Atlantis Network. For more information please visit www.slice.ca For full media access to a complete list of Slice(TM) programming and high resolution images of the finale episode, please visit the Project Runway Canada page of: www.aacmedia.allianceatlantis.com Login: aaci Password: aacnews About Alliance Atlantis Broadcasting Alliance Atlantis Broadcasting offers Canadians 13 well-branded specialty television channels boasting targeted, high-quality programming from Canada and around the world. Alliance Atlantis Broadcasting channels include Showcase, Food Network, HGTV, Slice, History Television, Showcase Action, Showcase Diva, BBC Canada, BBC Kids, National Geographic Channel, IFC, Discovery Health and Fine Living. For further information, please visit www.allianceatlantis.com. Insight Production Company Ltd. Insight Production Company Ltd. is firmly established as one of Canada's foremost television producers in comedy, variety, drama, music, documentaries and sports. Since 1979, Insight headed up by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs in every genre. It has been recognized for its reputation for quality as the recipient of numerous International awards, including 59 Gemini Awards. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Recent hits include Canadian Idol, Canada's homegrown version of the hugely successful international format, now in its fifth season; the JUNO Awards, which plays a key role in the Canadian music industry; and Deal or No Deal Canada, the hit primetime game show, which delivered The Global Television Network's highest ratings of all time for a Canadian program. For more information please visit www.insighttv.com FremantleMedia Enterprises FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia and comprises of Fremantle International Distribution (FID), FremantleMedia Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE). FID has a network of international sales offices and licenses over 20,000 hours of programmes to 150 countries worldwide. FID's programming comes from in-house UK producer, talkbackTHAMES and from an increasing number of independent producers in the UK and internationally. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone. FLW is the licensing division of FremantleMedia and exploits the company's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and DangerMouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support and music publishing. FHE is the home entertainment arm of FremantleMedia. FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time entertainment, drama, serial drama and factual entertainment programming produced in over 25 territories. International drama programmes include Germany's top rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours. The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's Kitchen, as well as long-running gameshows like The Price Is Right. FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company. www.fremantlemedia.com L'Oréal Paris L'Oréal Paris is a lead sponsor of Project Runway Canada. L'Oréal Paris is a division of L'Oréal Canada, the leader in the Canadian cosmetics market. The company, which is headquartered in Montreal, had sales of $760.7 million in 2006 and employs 1,200 people, representing 44 different nationalities. L'Oréal Canada, a wholly owned subsidiary of L'Oréal Group, the world's leading cosmetics company, offers its customers a wide range of choices with its diverse portfolio of brands and encompasses all aspects of beauty. For more information on L'Oréal Paris visit www.lorealparis.ca. /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/
For further information: For any additional media inquiries or interview opportunities, please contact: Trevor Bozyk, Slice(TM), W: (416) 966-7268, C: (416) 707-4447, firstname.lastname@example.org; Christina Herancourt, NATIONAL Public Relations, C: (416) 219-8469, email@example.com; Alison Birk, Insight Productions, W: (416) 596-8118 x262, firstname.lastname@example.org