Clearly Canadian's My Organic Baby Line Listed with Babies ''R'' Us


    VANCOUVER, BRITISH COLUMBIA, July 11 /CNW/ - CLEARLY CANADIAN (OTCBB:
CCBEF) (the "Company") is pleased to announce that its recently acquired My
Organic Baby food line has been listed as the only baby food to be sold in all
68 Canadian outlets of Babies "R" Us, a division of Toys "R" Us. This listing
continues a trend of major Canadian retail listings for the brand which now
includes Loblaws, Canada's largest supermarket chain, Shoppers Drug Mart,
Canada's largest drug store chain, Whole Foods, Highland Farms and Capers.
With other recent grocery chain listings in Western Canada adding nearly 100
stores that carry My Organic Baby product, the brand is trending well towards
our goal of placing it in over 1,600 retail stores within the next 12 months.

    "The recognition of My Organic Baby by these major retailers bolsters our
enthusiasm for the prospects of this brand," stated Brent Lokash, CEO of
Clearly Canadian. "Not only are we adding new store listings, but we are also
seeing great repeat sales trends and same store re-orders. A sampling of
current stores that carry the brand shows that same store weekly sales for
those stores are up nearly 100% in the past 3 months. This shows great
consumer acceptance of the brand which we expect to continue to grow,
especially as we start to roll out My Organic Baby television advertisements."

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Brands markets premium
alternative beverages, including Clearly Canadian(R) sparkling flavoured
waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration
Natural Enhanced Waters which are distributed in the United States, Canada and
various other countries. Clearly Canadian's recent acquisition of DMR Food
Corporation and My Organic Baby Inc. marks the Company's debut into organic
and natural products with a full line of organic baby and toddler foods under
the brand names My Organic Baby and My Organic Toddler and a wide range of
dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet
Selections, Simply by Nature and Glengrove Organics brands. Additional
information about Clearly Canadian may be obtained at www.clearly.ca.

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief in the revenue growth and retail listings of the
Company's products. These assumptions are subject to many risks, and actual
results may differ materially from those currently anticipated. These risks
include, by way of example and not in limitation, general economic conditions,
changing beverage consumption trends of consumers, the Company's ability to
generate sufficient cash flows to support general operating activities and
capital expansion plans, competition, pricing and availability of raw
materials, the Company's ability to maintain the current and future retail
listings for its beverage products and to maintain favorable supply,
production and distribution arrangements, laws and regulations and changes
thereto that may affect the way the Company's products are manufactured,
distributed and sold and other factors beyond the reasonable control of the
Company. Additional information on factors that may affect the business and
financial results of the Company can be found in filings of the Company with
the U.S. Securities and Exchange Commission and with the British Columbia and
Ontario Securities Commissions.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5444867



For further information: Clearly Canadian Brands Shareholder Relations:
Steve Cook, 800-983-0993 investor@clearly.ca or Marketing: Carolyn Corcoran,
604-742-5318 ccorcoran@clearly.ca