Lolë unveils its first shop-in-shop in Vancouver
LONGUEUIL, QC, June 22 /CNW Telbec/ - Lolë, the innovative Quebec-based feminine active wear brand, is unveiling its new shop-in-shop within Vancouver's Leila store. More than 80% of the store floor is dedicated to the brand's collections, such as urban fitness, travel, lifestyle and outerwear. Although Lolë is already distributed through more than 1,000 retailers across the country and the US, this week's shop-in-shop opening represents a major incursion into the Vancouver area for the Quebec-based active wear brand.
"Vancouver is a place we love with its perfect blend of urban and nature and its people being so active. We're extremely proud to be opening our first Lolë corner in this city," said Nathalie Binda, Lolë's Vice-president Marketing. "While our brand already had a certain profile in this market, the opening of a first shop-in-shop in Vancouver marks a significant step forward in the expansion of our distribution network," she added. The new Lolë shop-in-shop is located at 1233 Lynn Valley Road in North Vancouver.
Lolë offers a range of comfortable, feminine and versatile clothing that follows women's active needs. "The clothes are designed and made out of innovative textile blends that allow women to wear them at work and to feel good wearing them at a yoga class or another urban fitness session," said Nathalie Binda. The Leila store has dedicated 80% of its surface to the Lolë shop-in-shop and will feature many items from the brand's collections, including a variety of clothes designed for yoga, outdoor urban fitness, travelling and golfing. The new shop-in-shop will also carry a range of Lolë's stylish and high-efficiency outerwear, as well as feminine swimwear and accessories.
Lolë offers women a vast range of intelligent and fashionable clothing that follows their everyday active needs. The brand is distributed through more than 1,000 retailers across Canada and the US and recently opened its first showroom near Paris in France.
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