Douglas Coupland designs for Roots

Roots is launching a collaboration with prominent writer & visual artist Douglas Coupland on a limited-edition clothing and accessory collection debuting on July 8th across Canada and online at www.roots.com/douglascoupland. (CNW Group/Douglas Coupland)

TORONTO, June 11 /CNW/ - Roots is launching a collaboration with prominent writer & visual artist Douglas Coupland on a limited-edition clothing and accessory collection debuting on July 8th across Canada and online at www.roots.com/douglascoupland.

The ROOTS X DOUGLAS COUPLAND collection includes apparel for women/men/children, accessories, leather goods, design items, furniture, limited editions, original art and a series of pop-up stores. This is the first time Douglas Coupland has designed fashion wearables. He is best known as the internationally best-selling author of "Generation X", "JPod" and "Generation A".

"For more than 10 years I've been intimately exploring what it means to be Canadian," says Coupland. "This partnership with Roots is an amazing opportunity to keep that dialogue going with an even wider, more diverse audience."

The theme created for the ROOTS X DOUGLAS COUPLAND collection is "Canada Goes Electric" and brings together Douglas Coupland's recognizable perspective with the Roots reputation for quality goods and craftsmanship.

"For the first time in our history, we stepped back and left the design to an outside designer," explains Don Green, Co-founder of Roots. "Visually the collection is strong but beyond that, Douglas Coupland has once again shown his trademark humour and brilliance in exploring a new medium, in this case fashion. He has put forth a hopeful and positive message about this great country of ours and the results are impressive."

The ROOTS X DOUGLAS COUPLAND collection launches in pop-up stores, select Roots stores and online on July 8, Prices range from $3.99 to $1,973 for an extremely limited-edition silver leather "Centennial" jacket that is hand signed by the artist and incorporates some of the collection's most recognizable elements and icons.

Roots Facebook fans will have exclusive first access to pre-purchase select items in a Facebook pop-up store (facebook.com/roots) on June 18.

This collection is a partnership between Roots and Douglas Coupland, with producer Chris Nanos from Radke Films and art sales handled by dealer Daniel Faria from Clark & Faria.

About Douglas Coupland

Douglas Coupland was born on a NATO base in Germany in 1961. He is the author of "Generation X" followed by twelve other novels. His books have been translated into 35 languages and published in most countries around the world. He is also a visual artist, sculptor, furniture designer and the screenwriter of his first feature "Everything's Gone Green". He lives and works in Vancouver. For further information visit www.coupland.com.

About Roots

Established in Toronto in 1973, Roots has evolved into an internationally celebrated lifestyle brand. From a small store selling a single product (Roots negative-heel shoe), Roots now has 125 stores in Canada, United States and more than 40 stores in Asia. A privately held company, Roots has state-of-the-art manufacturing facilities in Toronto, numerous licensees, employs thousands of people in Canada and abroad. For further information visit www.roots.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: photography or product samples please contact Laura Simpson or Tim Gallant at Empire PR, 416 569 8457, laura@empirepr.ca, tim@empirepr.ca