RIMOWA Lands First Flagship Store in Canada

Fashion Forward Luggage Ready For Space Travel

TORONTO, Jan. 20 /CNW/ - RIMOWA, Germany's luxury luggage-maker, today opens its first flagship store in Canada to showcase its "Salsa Air" line, the world's premier ultra-lightweight luggage.

RIMOWA invented polycarbonate luggage and is renowned for its trademark ribbed-design aluminum cases.

The European inspired store, situated at 101 Bloor Street West showcases the company's entire collection of luggage styles. Featured is the new "Salsa Air" line created to exceed the demands of today's international travelers and transportation systems. It is one of the most-durable and secure luggage lines on the planet.

"The travel industry is driven by innovation," says Dieter Morszeck, President & CEO of RIMOWA. "Sophisticated globetrotters have relied on our products for more than a century to get them and their belongings to their destination in the best shape and style possible."

RIMOWA's 100% polycarbonate "Salsa" series of cases have been certified for safety and durability by the TUV Rheinland Product Safety GmbH in 2004 and 2005. Pro-K, an industry association, recently named the new "Salsa Air" as Product of the Year for 2010.

"This marks another milestone in RIMOWA's history of success. We are thrilled to expand on our presence in Canada," says Morszeck. "In fact we have expanded our Canadian production capacity to keep pace with demand for our hand-crafted, high-tech cases!"

This is the first flagship store for RIMOWA in Canada and comes a year after the launch of the company's first North American manufacturing facility in Cambridge, Ontario.

Founded in 1898 by Paul Morszeck in Cologne Germany, RIMOWA is the world's premier manufacturer of ultra-lightweight and extremely durable luggage, attachés and other cases. Today, Dieter Morszeck leads the company into its 3rd generation building the highest quality aluminum and polycarbonate luggage throughout the world.

About RIMOWA

Established in 1898, RIMOWA continues the tradition of excellent materials, brilliant technology and extraordinary design with the highest quality of workmanship. Based in Cologne Germany the company sells its products globally in more than 60 countries via selected dealers. Currently flagship stores are located in Munich, Taiwan, Beverly Hills, Hawaii, Hong Kong, Seoul, Rio de Janeiro, Tokyo, Sao Paulo, Beijing, Macao, Shanghai, Hangzhou, Singapore, Manila, Malaysia and Toronto.

Photo Editors Note

Intergalactic travellers on Bloor Street packed to go between the hours of 12 noon and 4 p.m.

Media Note

Interviews and private tours of the store can be arranged today, between the hours of 2:00 - 4:00 p.m. with:

-  Dieter Morszeck, President and CEO of RIMOWA and grandson of the
         founder
      -  Carsten Kulcke, Executive Vice President of RIMOWA North America

For further information: To book an interview or for further information: Gerald Crowell, Meghan Ney, Jesson + Company Communications, Office: (416) 323-7828, gcrowell@jessonco.com, mney@jessonco.com