Scouts Canada Introduces New Scout Popcorn Lineup For Fall Sale

Biggest Change to Fundraising Popcorn in 20 Years

OTTAWA, Ontario, Sept. 28 /CNW/ -- This fall, Scouts across Canada will introduce a whole new lineup of Scout Popcorn products for their annual fundraiser - the biggest change in 20 years. Since 1990 Canadians have supported Scouting with their purchases of Scout Popcorn microwave popcorn and ready to eat popcorn treats. Popcorn sales have begun across the country and will continue through October.

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Scouts Canada's annual popcorn sale helps pay for programs in communities all across the country, and Scouts enjoy a great return on their sale, with more than 60% of the purchase price going to fund local programs and activities.

The new snack products have better flavour, are better for you and come in all-new packaging. The entire product line now contains 0g trans fat. And consumers will, on average, get almost 20% more product than before.

Unbelievable Butter microwave, Butter Light microwave and ready to eat Cheese Corn are now made with canola oil, with 0 grams trans fat and low saturated fat. The microwave products have new "Butter Burst" flavouring with a more robust butter flavour. The caramel corn is made with natural sweeteners, and the chocolate products contain no hydrogenated oils.

All of the ready to eat products have beautiful new packaging that's better for the environment because less packaging waste ends up in landfills. Traditional metal canisters have been replaced with bags that are re-closable for freshness, a hit with consumers. All of the new packaging now displays photos of boys and girls and describes the benefits of Scouting to youth and to their communities.

Popcorn has been sold for 20 years. The fundraiser began in Alberta and quickly spread across Canada. Scout Popcorn is an official fundraiser of Scouts Canada.




		

		For further information: Steve Nienaber, Nienaber Marketing Group, +1-812-842-2370, Steve@nienabermarketing.com; or Jason Franklin, Trail's End Popcorn, +1-317-610-7030, Jason.Franklin@popweaver.com Video: http://multivu.prnewswire.com/mnr/trails-end/46361