COUGAR, THE GREAT CANADIAN BOOT MAKER, IS BACK - BEAUTIFULLY

The Iconic Canadian Company, Founded In 1948, Unveils An Ultra-stylish Collection
Of Women's Boots That Will Surprise People Who Remember The Cougar Of The Past

BURLINGTON, ON, Sept. 28 /CNW/ - Cougar, the Canadian shoe company whose winter boots have been worn and loved by millions of Canadian families, is back. The company, affectionately remembered for its down-to-earth, highly functional footwear, is reinventing itself for a new generation of Canadians - and the world.

Cougar made footwear history in 1976 when it introduced a simple work boot-inspired winter boot for men, women and children known as the Pillow boot.  More than 8 million Canadians wore the caramel leather, calf-high, rubber-soled, lace-up with the red fleece lining that was fashion-forward in its time and became one of the few truly iconic items of apparel Canada has ever produced.  For adults the Pillow boot was the perfect warm, comfortable and durable boot for shoveling snow and navigating slush-filled winter streets.  And for the country's hundreds of thousands of students, Cougar Pillow boots were pure fashion, worn loose-laced and open with red fleece-lined tongues flopping, regardless of the weather.

Now, for Winter 2010/11, Cougar is introducing a fresh, modern fashion-forward collection of boots for women that are the first wave of the company's ambitious plan to once again make Cougar a household name.  "We're proud of our history and it illuminates where we're going, but we're focused on the future. Women's boots have never been as exciting as they are today," says Steve Sedlbauer, company President and Creative Director.

The tightly edited collection takes great Canadian rough weather classics and updates them in fresh new ways.  "Our boots are more diverse in styling and incorporate more fashion influences and wide ranging materials than they have in years," Sedlbauer says, and adds that a lot of those details are Canadian inspired.   "At Cougar we've used wonderful details like lug soles, faux fur, belts, buckles and cuffs to bring great classics to life.  But while we're all about fashion, we aren't forgetting function.  No one knows more than we do about keeping Canadian feet warm and dry."

Highlights include riding-inspired rain boots in black or red and cuffed in plaid, rubber motorcycle boots, and nylon brocade calf-high laced boots trimmed in faux fur. The new wedges, chunky high heels and modern twists on classic suede hiking boots are here as well. A favourite with editors who had a first look is a pull-on ankle boot in rubber with a sneaker-inspired sole and a fold-down black and red hiking sock cuff.

The newly revitalized Cougar has a fresh visual identity as well, including a new logo, an exciting video on their website (www.cougarshoes.com) and a slogan that sums up their fresh new attitude, For The World You Walk On. Love What You Wear.

Please visit www.cougarshoes.com for retail availability.

For further information:

and HI RES images please contact: MacKay & Co., (416) 485-5400.
John MacKay, john@mackayandco.com or Joshua Norton, joshua@mackayandco.com.