The Future of Healthy Living is Here: Bodylogix(TM) Launches at Shoppers Drug Mart(R)

Innovative new system combines supplements, workouts and balanced nutrition in an integrated, easy-to-access online program for weight loss and maintenance

TORONTO, March 9 /CNW/ - Witness the future of healthy living with Bodylogix, an innovative health & nutrition system, launching first in Canada and available exclusively at Shoppers Drug Mart. Bodylogix combines supplements, workouts and a balanced diet with online expertise and support. With the purchase of Bodylogix supplements, Canadian consumers will receive full, free access to www.bodylogix.com, where an online personal trainer and nutritionist will create a customized health and wellness plan designed to help maintain or lose weight, boost metabolism and increase energy. Bodylogix will be available exclusively at Shoppers Drug Mart stores across Canada starting April 1, 2010.

"Shoppers Drug Mart has been a trusted provider of quality health and wellness products for decades," says Morne Van Wyk, Senior Vice President, Corporate and Exclusive Brands, Shoppers Drug Mart. "There is an appetite among our customers to live healthier lives. We are expanding this category with innovative new lines like Bodylogix to meet their demands by providing high quality products to support their healthy, active lifestyles."

Bodylogix is unique in that it's the first consumer product to combine health supplements with individual fitness and nutrition plans in one comprehensive, integrated program. With Bodylogix, Canadian consumers can learn how to balance their diet, correctly perform appropriate exercises and optimize their supplement intake in order to boost energy, shed weight and maintain a healthy lifestyle.

Bodylogix was developed by Canada's The Winning Combination Inc. (TWC), a leader in the manufacturing of natural health products and nutritional supplements. "Bodylogix gives you an online trainer and nutritionist who will create a personalized plan to meet your weight loss and maintenance goals," says Shazad Bukhari, TWC's Chief Operating Officer. "We will support you every step of the way - whether it's via live chat, SMS or e-mail - and provide you with the tools to achieve your goals and maintain good health."

The Bodylogix system is based on three fundamental steps:
    1.  Supplements: Bodylogix offers a range of high quality supplements to
        meet the needs of men and women who want to achieve or maintain
        active, healthy lifestyles.
    2.  Virtual Training System: A certified fitness trainer will tailor
        workout programs to suit individual fitness levels and resources;
        step-by-step instructions and videos will demonstrate how to
        correctly perform each exercise.
    3.  Virtual Nutritionist: A registered dietician will use state-of-the-
        art nutritional information to create customized weekly meal plans,
        provide tips on how to prepare meals and much more.

    The Bodylogix line, with clinically-proven ingredients, will feature the
following products at Shoppers Drug Mart:
    -  Bodylogix Active Lifestyles Men's AM/PM Multivitamin to meet the
       recommended daily intake of vitamin and mineral needs ($35.99)
    -  Bodylogix Active Lifestyles Women's AM/PM Multivitamin to meet the
       recommended daily intake of vitamin and mineral needs ($35.99)
    -  Bodylogix Cleanse: Complete 7-Day Detox System ($29.99)
    -  Bodylogix Thermogenesis with clinically-proven ingredients to burn
       calories and fat while increasing energy ($29.99)
    -  Bodylogix Men's Protein in Decadent Chocolate or Vanilla Ice Cream
       with probiotics to enhance absorption ($34.99)
    -  Bodylogix Women's Protein and Fibre Complex in Decadent Chocolate or
       Natural Vanilla with 5 grams of fibre ($22.99)

Bodylogix will be available at more than 1,000 Shoppers Drug Mart stores across Canada, excluding Quebec.

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,170 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 49 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company also owns and operates 66 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

About The Winning Combination

The Winning Combination Inc. is one of Canada's premier manufacturers and distributors of natural health products, generic drugs and medical devices. The Company offers both branded products and custom contract manufacturing services from channels ranging from all of Canada's largest retailers to convenience stores to independent health stores.

The Winning Combination Inc offers a variety of branded products to retailers across Canada, the United States, and select international clients. The Winning Combination's brands include Bodylogix(TM), Kaizen(R), Joint Grease(TM), Xtremelean(TM), Rock Hard All Night Long Extreme Energy(TM), Resolve(TM) and Kinetik(TM).

Bodylogix(TM) offers a complete line of nutritional supplements including protein powder, multivitamins, weight loss and cleanse products exclusively available at Shoppers Drug Mart in Canada. Its unique program provides consumers with a customized online personal trainer and nutritionist, therefore taking the guesswork out of achieving their targeted goals.

Kaizen(R) is a complete line of the highest quality sports nutrition products available at health food stores, specialty stores, gyms and progressive retailers in Canada. Whether it's protein powders, vitamins, or essential minerals, oils and herbs, Kaizen(R) is able to control the integrity of all products through in-house manufacturing.

For further information: Media Contacts: Sherry Lawlor, LexPR Canada, (416) 542-9140 x3366, slawlor@lexpr.com