Industrial Alliance Auto and Home Insurance becomes an AIR MILES(R) Sponsor


    QUEBEC CITY, Feb. 19 /CNW Telbec/ - The President of Industrial Alliance
Auto and Home Insurance, Michel Laurin, is delighted to announce that
Industrial Alliance Auto and Home Insurance is now an official AIR MILES(R)
Sponsor. This four-year partnership between the two parties will officially
take flight on February 19.
    "We had already considered the idea of joining the big AIR MILES(R)
family last year and had thus evaluated all the potential this association
could afford. The result today is that all AIR MILES(R) cardholders can now
collect AIR MILES(R) reward miles by doing business with Industrial Alliance
Auto and Home Insurance," mentioned Mr. Michel Laurin.
    People enrolled in the AIR MILES(R) Program can collect up to 225 reward
miles as follows: 150 miles when they sign up for a new automobile policy and
75 miles for a new home insurance policy. AIR MILES(R) cardholders will also
receive 30 reward miles for renewing their auto insurance policy and 15 miles
whenever they renew their home insurance policy.
    For more information concerning the AIR MILES(R) offer, visit the
Industrial Alliance website at www.inalco.com/english/index.jsp.

    About Industrial Alliance Auto and Home Insurance

    Industrial Alliance Auto and Home Insurance (IAAH) is a general insurance
company that has been offering its own line of general insurance products
throughout the province of Quebec since 1973. IAAH is a subsidiary of
Industrial Alliance Insurance and Financial Services, which is one of the most
solid financial institutions in the country and a leader in the fields of
insurance and financial services. Industrial Alliance manages and administers
over $46 billion in assets and is one of the 100 largest public companies in
Canada.



For further information: Suzanne Michaud, Director, Marketing and Client
Communications, (418) 650-4600, 1-800-463-4382, ext. 3024,
suzanne.michaud@iaah.ca