WestJet Vacations Inc. enhances booking experience by implementing Softvoyage software

WVI website also gets new look and feel

CALGARY, Sept. 29 /CNW/ - WestJet Vacations (WVI) has finished implementing Softvoyage's dynamic packaging software, The Travel System (TTS) and SIREV, its travel agency distribution system. TTS provides WVI with the ability to create, market and sell a wide variety of packages from a single platform. This allows additional guests and agencies to experience WVI's unique focus on guest experience.

"In selecting Softvoyage's TTS and SIREV products, we have partnered with an established company in the Canadian vacation marketplace, providing our guests and our travel agency partners with a tool that makes selecting and purchasing the right vacation easy," said Gregg Saretsky, Vice-President, WestJet Vacations. "We conducted an evaluation of Softvoyage and their competitors and found that Softvoyage best meets the demands of the market in Canada."

Softvoyage's suite of products should enable WVI to successfully expand its sales and distribution opportunities while continuing to deliver superior service to its guests. TTS allows WVI to package together WestJet's air inventory with WVI's hotel, activity and excursion offerings across the entire WestJet network. The SIREV shopping and distribution tool puts WVI inventory front and centre on the screens of travel agencies nationwide, making it easier and faster for travel agencies to book. In addition, WVI has launched a new website (www.westjetvacations.com) to provide increased vacation destination content, a more robust search engine and future opportunities for a more media-rich experience for our guests."

Dan Langevin, Vice President of Sales and Marketing at Softvoyage, explains, "WestJet Vacations was really clear on what their immediate needs were, but more importantly, where they are headed. Our strength continues to be our ability to customize the application in order to meet the demands of a market that is moving very rapidly. WestJet Vacations is no different. It's a fast-moving business and TTS allows WestJet Vacations to be creative and think outside the box. We are extremely proud to have been chosen as their solution provider. With TTS now fully implemented and up and running, we are pleased to have WestJet Vacations' products available across our entire distribution network."

About Softvoyage

Founded in 1987, Softvoyage specializes in the development of technological solutions for tour operators, travel agencies and consolidators. Softvoyage has established itself as one of the principal software solution innovators and developers dedicated to the travel industry in North America. With offices in Montreal, Toronto, Mexico and sales representatives in Europe and the U.S., Softvoyage thrives on creating tools for the travel industry to ease and facilitate the job of travel agents, tour operators and consolidators.

About WestJet

WestJet is Canada's preferred airline, offering scheduled service throughout its 66-city North American and Caribbean network. Named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 81 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 54 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.

About WestJet Vacations

WestJet Vacations provides guests with affordable, reliable and easy to book travel experiences to 66 destinations in more than 10 countries, including the United States, Mexico and the Caribbean. Leveraging WestJet's fun and friendly image, extensive network and world class guest experience, WestJet Vacations offers guests a personalized, once-in-a-lifetime vacation experience. For more information, visit www.westjetvacations.com

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For further information: MEDIA AND ANALYST CONTACTS: WestJet Media Relations, 1-888-WJ 4 NEWS (1-888-954-6397), Email: ropalmer@westjet.com; WestJet Investor Relations, 1-877-493-7853, Email: investor_relations@westjet.com