Olympic gold medalist Jennifer Heil, Canadian Idol finalist Tara Oram and local teen girls gather for national campaign launch
Olympic gold medalist, Jennifer Heil, and Director, Simonee Chichester, kick off filming of the Because I Am A Girl documentary. The documentary will travel from coast-to-coast talking to Canadian girls about what it means to be a girl. The film is part of Plan Canada's national movement to raise awareness about the importance of girls' rights around the world. www.becauseiamagirl.ca (CNW Group/Plan Canada)
Because I Am A Girl national campaign is set in motion with the kick-off of a Canadian documentary tour
The documentary is the cornerstone of a campaign that aims to enlist girls in
"Investing in girls can literally lift entire nations out of poverty," said
Starting today to
In Spring 2010 the national documentary will be unveiled at "Pink Carpet Premieres" across the country and at that point teen and tween girls from coast-to-coast will discover if they were included in the final cut.
To raise campaign awareness, this integrated marketing campaign involved various agencies and included traditional media relations, online social media activities, advertisements, public service announcements and celebrity endorsements. Girls can also show their support and find out other ways they can get involved by visiting the BIAAG microsite at www.becauseiamagirl.ca.
"The campaign is truly a coordinated effort to ensure that girls and young women are aware of the issues and that we reach our goal of enlisting one million girls over the next five years to support social change for girls around the world," said Roberts.
In addition to participating in the documentary, Canadian girls can "be the ones" to support social justice for girls around the world by visiting the BIAAG website at www.becauseiamagirl.ca.
For campaign details and a tour schedule, please visit www.becauseiamagirl.ca.
Plan is a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries. Founded in 1937 as
--------------------------------- (1) Girls and the Global Economy: Adding it All Up - Plan's third annual Because I Am A Girl Report, 2009. Media materials can be downloaded at ftp://BIAAG:firstname.lastname@example.org User Name: email@example.com Password: BIAAG Host: ftp.veritascanada.com Instructions: - right click on start - left click on explore - copy and paste link to the address field then enter - enter username and password
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For further information: For additional information on the event and available photo opportunities, please contact Lisa An, Veritas Communications, T: (416) 955-4587, C: (647) 292-2478, E: firstname.lastname@example.org