VANCOUVER, June 15 /CNW/ - The National Canadian Public Relations Society
(CPRS) celebrated and recognized outstanding work among its peers at the
Annual National Conference Gala dinner on June at the Westin Bayshore in
Vancouver.
CPRS presented a total of 45 awards this year: 37 Awards of Excellence, 2
Special Awards and 6 Major Awards.
The Awards of Excellence recognize outstanding achievement in a
comprehensive public relations project or program. Judging was performed by an
expert panel of leading public relations practitioners. The Major Awards are
judged by the Awards Committee Presiding Officers in consultation with the
National President.
This year's generous sponsors were CNW Group, MARKETWIRE, FPinfomart,ca,
NATIONAL, Leger Marketing, News Canada, Cision.
About CPRS
The Canadian Public Relations Society is a not-for-profit organization
whose members are engaged in the practice, management or teaching of public
relations. Members work to maintain the highest standards and to share a
uniquely Canadian experience in public relations. CPRS is a federation of 16
Member Societies based in major cities or organized province-wide. Website:
www.cprs.ca.Awards of Excellence
Communications Management:
GOLD
----
Henry Stevens APR, NATIONAL Public Relations: "Toughnecks." (Calgary)
SILVER
------
Greg Power, Cossette Communication Inc./Optimum PR.: "Metro Ontario Inc.
Banner Conversion." (Toronto)
Marketing Communications:
GOLD
----
Carol Panasiuk APR, Cohn & Wolfe: "Crock-On: Revitalizing the Crock-Pot
brand." (Toronto)
SILVER
------
Sharon Stevens APR, FCPRS, Communication Solutions Inc.: "'It's Better
Here' Physician Recruitment Campaign." (Kamloops)
BRONZE
------
Marion MacKenzie APR, GCI Group: "3M Command "Save the Walls" University
Campus Tour." (Toronto)
Community Relations:
GOLD
----
Olivia S. Yu, Environics Communications Inc.: "Canada's Top Teen
Philanthropist." (Toronto)
BRONZE
------
Denise Carpenter APR, EPCOR Utilities Inc.: "Bissell Centre Work Boot
Program." (Edmonton)
Advocacy and Social Marketing:
SILVER
------
Carleen Carroll APR, Regional Municipality of Halton: "More Blue and
Green for a Better Planet." (Oakville)
BRONZE
------
Lisa Kimmel, Edelman Public Relations: "FilterForGood: A mutual social
responsibility initiative." (Toronto)
BRONZE
-------
Jeffrey C. Martin APR, FCPRS, c/o Pier 8 Group: "Think and Drive -
Niagara Region Road Safety Awareness Campaign."(Burlington)
Media Relations:
Campaign - conducted by an agency for a client
GOLD
----
Bruce MacLellan APR, FCPRS, Environics Communications Inc..: "Pronamel
2008: Be Acid Aware!" (Toronto)
SILVER
------
Alison George, Argyle Communications: "Recipe for Success: Edible Holiday
Gifts from the Peanut Bureau of Canada." (Toronto)
BRONZE
------
Pat McNamara APR, FCPRS, APEX Public Relations: "Nintendo Wii Fit Media
'Wiilations'." (Toronto)
Campaign - conducted by a private sector corporation
SILVER
------
Thelma Hatzis, Toronto Hydro-Electric System Ltd: "Take a Load off
Toronto." (Toronto)
Issues/Crisis Management:
BRONZE
------
Thelma Hatzis, Toronto Hydro-Electric System Ltd: "Keep Cool." (Toronto)
SILVER
------
Thelma Hatzis, Toronto Hydro-Electric System Ltd: "Take a Load off
Toronto." (Toronto)
Government Relations:
GOLD
----
Nadia Hinds APR, MT&L Public Relations Ltd.: "Building Community Support
for Nova Scotia's Largest Wind Energy Project." (Halifax)
SILVER
------
Nicole Pelletier ARP, Fédération des médecins spécialistes du Québec:
"Pour un meilleur CHUM." (Montréal)
BRONZE
------
Nicole Pelletier ARP, Fédération des médecins spécialistes du Québec:
"Dénonciation du projet de loi C-484." (Montréal)
Internal Communications:
GOLD
----
Heather Pullen APR, Hamilton Health Sciences: "Improving Patient Care
Through Accreditation: Quality to the Core." (Hamilton)
SILVER
------
Grant Bastedo APR, Information Services Corporation: "Safe to Say
Employee Communication Strategy." (Regina)
BRONZE
------
Josette Martel ARP and Annie Dallaire, Héma-Québec: "L'éthique … au
quotidien!" (Saint-Laurent)
BRONZE
------
Michelle Wright, Conserve Nova Scotia: "Rethink - greener choices at
work." (Halifax)
Special Events:
GOLD
----
Thelma Hatzis, Toronto Hydro-Electric System Ltd: "Take a Load off
Toronto." (Toronto)
SILVER
------
Bruce MacLellan APR, FCPRS, Environics Communications Inc.: "The passion
behind pawsway: Launching Canada's First Pet Discovery Centre." (Toronto)
BRONZE
------
Pierre Tessier, OPTIMUM relations publiques: "Inauguration de l'usine
pilote de traitement des brasques usées de Rio Tinto Alcan." (Montréal)
Audio-Visual Projects:
SILVER
------
Karen White, Conserve Nova Scotia.: "Home Energy Upgrades: How-To Video."
(Halifax)
Print Projects:
GOLD
----
Patricia Webb, Translink - Greater Vancouver Transportation: "Transport
2040." (Burnaby)
SILVER
------
Annie Dallaire and Josette Martel APR, Héma-Québec: " Les Mots d'Héma
…
quand le journal interne devient participatif!" (Saint-Laurent)
BRONZE
------
Janet Harvey, Alberta Heritage: "Redesigning AHFMR's Research News."
(Edmonton)
Electronic & Interactive:
GOLD
-----
Tracey Bochner APR, Paradigm Public Relations Inc.: "A savvy way to talk
about travel insurance: the creation of Savvy Traveller.ca." (Toronto)
SILVER
------
Jim Kingdon, Changemakers Marketing Communications: "Spot the hazard
interactive website." (Winnipeg)
BRONZE
------
Sophie Lussier, Transat: "Mundo, l'intranet de Transat A.T. inc."
(Montréal)
Social Media:
GOLD
----
Diane Bégin, NAIT: " Microblogging a celebrity chef media blitz."
(Edmonton)
SILVER
------
Rebecca Eras, Brookline Public Relations, Inc.: "Servus - 'Young &
Free'." (Calgary)
Writing:
GOLD
----
Pat McNamara APR, FCPRS, APEX Public Relations: "Address to the Calgary
Chamber of Commerce." (Toronto)
SILVER
------
Carleen Carroll APR, Regional Municipality of Halton: "Trust: Positioning
Halton Region as a trustworthy brand." (Oakville)
SPECIAL AWARDS
Don Rennie Memorial Award for Excellence in Government Public Relations
Building Communities Together - Shelly Burich of Cariboo Regional
District (Williams Lake) and Matt Wood of City of Quesnel (Quesnel)
CPRS/ CNW Student Award of Excellence
Steve St. Louis - Red River College (Winnipeg)
MAJOR AWARDS
CPRS Award of Attainment
William (Bill) Carney (Regina)
Philip A. Novikoff Memorial Award
Edsel Bonnell C.M., APR, FCPRS(H) L.M (St John's)
CPRS Shield of Public Service
Bart Mindszenthy APR, FCPRS L.M (Toronto)
CPRS Lamp of Service
Sean Kelly APR, FCPRS , Karen McCarthy, Edsel Bonnell C.M., APR, FCPRS(H)
L.M, Richard Sparkes APR, FCPRS (St John's), Sarah K. Jones APR, FCPRS
(Ajax)
CPRS Lectern Award
CPRS Calgary
Membership Achievement Award
Up to 75 Members - CPRS Regina
Over 75 Members - CPRS Calgary
For further information: CPRS National Office, Tel: (416) 239-7034, Fax:
(416) 239-1076, admin@cprs.ca
