UltraStar Cinemas to install D-BOX motion systems in one of its theaters


    LONGUEUIL, QC, March 4 /CNW Telbec/ - D-BOX Technologies Inc. (DBO.A on
the TSX Venture Exchange) a leader in innovative motion technology for the
entertainment industry, announced today that San Diego based UltraStar Cinemas
will become the first theatre chain in Arizona to install a section of D-BOX
motion systems in one of its theatres located within the 14-screen,
state-of-the-art, Surprise, Arizona multiplex. As part of this rollout of its
technology for commercial theatres, D-BOX's revenue model will consist of
following a pilot program period of a combination of system sales as well as
recurring revenue made of royalties based on incremental ticket prices.
    UltraStar Cinemas which features 100 percent digital content is renowned
as an industry leader, dedicated to the latest and most innovative
technologies for the benefit of moviegoers and entertainment seekers. Each
theatre auditorium of the Surprise Multiplex is completely digital, using
UltraStar Cinemas' exclusive Pure Digital Cinema(R) technology providing the
crispest, clearest motion picture technology available.
    UltraStar Cinemas will shortly present the first theatrical feature
release with the added unmatched realistic D-BOX motion effects (MFX)
dimension. As part of the agreement, D-BOX will also supply UltraStar with a
demonstration kiosk to be installed within the Surprise multiplex lobby giving
patrons the opportunity to test-drive the D-BOX MFX immersive experience.
Additionally, a D-BOX promotional clip will be shown on all 14 digital screens
of the multiplex prior to any representation to help create awareness and
interest for the technology.
    "We are very pleased to add UltraStar to our list of supporting
exhibitors which will showcase upcoming theatrical releases embedding D-BOX
MOTION CODE(TM) stated Claude Mc Master, president and Chief Executive Officer
of D-BOX Technologies. With their 120 fully digital screens, strategically
located throughout heavily populated Southern California and Arizona,
UltraStar has positioned itself as a visionary and innovative industry leader
with whom we are very proud to be associated."
    We are very excited about setting a D-BOX MFX section at our Surprise,
Arizona Multiplex added Damon Rubio, vice president of operations for
UltraStar Cinemas. We have a very strong feeling that moviegoers will enjoy
D-BOX's added dimension that propels viewers within the action. We also see
this evolution as a natural fit with our Pure Digital Cinema(R) technology
providing the crispest, clearest motion picture technology currently
available. We will closely monitor our success with D-BOX, and will not
hesitate equipping additional rooms should the technology live up to our
expectations."

    About D-BOX

    D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, "D-BOX Motion Code(TM)" uses motion codes
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
seat. The resulting motion is perfectly synchronised with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX MOTION
CODE(TM) is available on more than 850 titles. Accordingly, many prominent
Hollywood studios have started embedding D-BOX MOTION CODE(TM) on many
Blu-ray(TM) format releases. By reaching agreements with the leaders of both
the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
entertainment world. D-BOX is a publicly traded company listed on the TSX
Venture exchange under the symbol DBO.a. For further information please see
www.d-box.com
    D-BOX(R) is a registered trademark and D-BOX MOTION CODE is a trademark
of D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.

    About UltraStar Cinemas

    UltraStar Cinemas is headquartered in San Diego County and operates 120
screens at 13 sites throughout Southern California & Arizona. In 2006,
UltraStar Cinemas became the first theatre company in the United States to be
fully equipped with Pure Digital Cinema(R) powered by DLP Cinema (R)
technology in all of its locations. UltraStar Cinemas has historically been an
innovator on the cutting edge of theatre technology and continues to be a
pioneer of the digital age of cinema by bringing alternative entertainment to
the big screen, including such live events as the Academy Awards(R), concerts
& sporting events.

    Disclaimer in regards to Forward-Looking Statements

    Certain statements included herein, including those that express
management's expectations or estimates of our future performance, constitute
"forward-looking statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of estimates
and assumptions that, while considered reasonable by management at this time,
are inherently subject to significant business, economic and competitive
uncertainties and contingencies. Investors are cautioned not to put undue
reliance on forward-looking statements. We disclaim any intent or obligation
to update publicly these forward looking statements, whether as a result of
new information, future events or otherwise.

    "Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release."
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For further information: Mr. Luc Audet, Chief Financial Officer, D-Box
Technologies Inc., (450) 442-3003, extension: 296, laudet@d-box.com; Mr. Marc
Jasmin, CMA, Partner, Jasmin-Dumais Financial Communications Inc., Investor
Relations, (514) 231-2360, marc@comjamais.com; Mrs. Jill Rosenow, Director of
Promotions & Special Events, UltraStar Cinemas, (760) 597-5777 x 26,
Jill@ultrastarmovies.com