Virgin Radio 1069 unleashes The Gods of Rock on Ottawa


    Astral Media launches Canada's third Virgin Radio station

    OTTAWA, Jan. 9 /CNW/ - The Gods of Rock descend on Ottawa this afternoon
at 4 pm when Astral Media owned radio station The Bear 106.9 flips to Virgin
Radio 1069. This is Canada's third Virgin Radio station to launch after Virgin
Radio 999 Toronto and Virgin Radio 953 Vancouver; all part of a commercial
association to develop Virgin Radio in Canada entered into by Astral Media and
Richard Branson's Virgin Radio International.
    Virgin Radio 1069 will retain its roots in the rock music format while
kicking it up more than a few notches to deliver the true excitement and
energy of rock attitude. "Some people see Ottawa as nothing more than a snowy,
cold, government city. But the truth is, the weather here only makes us
tougher and nothing says party more than a little parliamentary unrest. If any
city can understand the true edge and spirit of rock and roll, it's this one.
What better place for the Gods of Rock to live and thrive," says Eric
Stafford, Vice President and General Manager of Astral Media Radio Ottawa.
    Virgin Radio 1069 would like to apologize in advance that its Programming
Department may not be returning phone calls as quickly as usual. Chasing down
rock stars all day can be a full time job. For proof that they're working and
not just smoking in the boys room, tune in to the The Gods of Rock Hour every
weeknight at 6 pm. Icons of rock will play their favourite music and swap
stories the rest of us can only wish we had. On Sunday nights, the always
controversial God of Rock himself, Alice Cooper brings good radio to bad
listeners. Playing hits from across the decades and sharing stories, trivia
and his unique perspective on hot topics, this is an experience not to be
missed.
    For those tired of the same old commute, CHEZ in and CHEZ out, Cub
Carson, Kitty and Jay will kick off mornings on Virgin Radio with the Rude
Awakening, promising a lot of laughs, a little shock value, and crank worthy
tunes that will take the edge off your morning road rage. To wake up the
afternoon drive, Virgin has kidnapped one of Canada's best DJs and brought him
to Ottawa. Gonzo and The Roadshow will ignite the airwaves from 2-6 pm daily
to wind down the work day and turn up the party.
    Listeners looking for a more interactive radio experience can now face
off on Virgin Radio's new DJ challenge show every weeknight at 9 pm. "We built
Virgin Radio 1069 for die hard Ottawa rock fans so it only seems right that we
give them an opportunity to be more involved in the station. Our new show Hey
Mom - I'm on Virgin! will give listeners the chance to defend their rock cred
against all comers," says Pete Travers, Program Director for Virgin Radio
1069. "You'd be surprised how many people think they are the next Cub Carson,"
points out Travers. "I'm definitely intrigued to hear what these folks bring
to the table...but trust me....one Cub is enough".
    Richard Branson built the Virgin brand on a foundation of rock music in
the 1970s with a chain of record stores and a label first known for signing
unique and controversial rock acts. This great rock history that is the
heritage of the Virgin brand will fuel and inspire Virgin Radio 1069 in
Ottawa.

    About Astral Media

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and interactive media. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences. For more information about Astral Media, please visit
www.astralmedia.com.

    About Virgin Radio International

    From Bangkok to Bangalore, Delhi to Dubai, Milan to Mumbai and Toronto to
Toulouse to Turkey, Virgin Radio International is one of the most exciting and
fastest growing companies in Richard Branson's Virgin Group. Virgin launched
its first radio station in the UK in 1993. More recently it established Virgin
Radio International to develop opportunities outside of the UK. This has lead
to radio stations being launched in Canada, Dubai, France, India, Italy,
Thailand and Turkey. Opportunities are being considered in Europe, the Middle
East, North and South America and Asia. For more information on Virgin Radio
International please visit www.virginradio.com.




For further information: please visit www.virginradio.ca or contact:
Eric Stafford, Vice President and General Manager, Astral Media Radio Ottawa,
1504 Merivale Rd, Ottawa, ON, K2E 6Z5, (613) 225-1069,
estafford@radio.astral.com