TORONTO, July 23 /CNW/ - Canada's online network just got a little bit
bigger. CTV, Canada's leading private broadcaster, and TELUS today announced a
new initiative that will give TELUS customers unprecedented access to some of
Canada's most-watched television programs via TELUS mobile video streaming
service. CTV becomes TELUS' first content provider for its new streaming
video-on-demand service.
This new collaboration allows TELUS customers to access an array of
content from their Smartphone or mobile phone, including MTV's THE HILLS and
The Comedy Network's SOUTH PARK, top stories and highlights from CTV News, TSN
and BNN, and more. Content will be updated on a regular basis, and will be
available on demand in easy-to-stream clip format.
"We're proud to work with TELUS in providing their customers with quick
and easy access to the shows they love," said Stephan Argent, CTV's
Vice-President, Digital Media. "This new initiative fits perfectly with our
commitment to providing consumers access to quality content whenever and
wherever they want it. Given the significant growth of high speed wireless
networks and Smartphones, there's no question that mobile video will play a
role in delivering on this promise."
The new video-on-demand offering from TELUS will incorporate CTV's
programming from some of television's most popular properties including:- CTV News - including top stories updated throughout the day
- BNN - including various daily features
- TSN & RDS - including game highlights and top stories
- ETALK- Top stories from Canada's No.1 Canadian entertainment
newsmagazine
- MuchMusic - including PUNK'D, MUCH ON DEMAND, disBAND
- MTV - including THE HILLS, THE CITY, NITRO CIRCUS
- The Comedy Network - including SOUTH PARK, CHAPPELLE'S SHOW, MIND
OF MENCIA
- DAILY PLANET - The latest news from the internationally
award-winning science program
- FashionTelevisionChannel - FASHIONTELEVISION, RAW, FT SPECIALS"Two thirds of Canadian households have access to mobile phones and they
are looking more than ever for quick access to information and entertainment
on-the-go," said Brent Johnston, Vice-President of Marketing Operations at
TELUS. "Working with leading broadcasters such as CTV enables TELUS to bring
video-on-demand content into the hands of our customers and to enhance our
position as the carrier of choice for Canadian consumers."
Mobile video-on-demand service is available to TELUS wireless customers
with various monthly subscription packages or aÌ la carte. TELUS currently
offers more than 27 video-capable handsets.
The TELUS Mobile video-on-demand initiative is the latest in CTV's
digital offerings, which have been experiencing stellar growth in 2009.
CTVglobemedia websites are the No.1 Canadian-owned properties streaming videos
online(1), delivering almost half a billion video streams over the course of
the past broadcast season(2). CTV's mobile-optimized websites for TSN.ca and
CTV.ca drive exceptional traffic, generating an average of more than 7.5
million page views combined per month, keeping visitors up-to-date on the
latest sports results and breaking news stories(3). More information on CTV's
extensive mobile offerings can be found at http://www.ctv.ca/mobilevideo.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.7 billion of annual revenue and 11.6 million
customer connections including 6.2 million wireless subscribers, 4.2 million
wireline network access lines and 1.2 million Internet subscribers. Led since
2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including data, Internet protocol (IP),
voice, entertainment and video. In support of our philosophy to give where we
live, TELUS, our team members and retirees have contributed $137 million to
charitable and not-for-profit organizations and volunteered more than 2.6
million hours of service to local communities since 2000. Nine TELUS Community
Boards across Canada lead our local philanthropic initiatives. For more
information about TELUS, please visit telus.com.
About CTV
Canadian consumers have made CTVglobemedia their online network
destination of choice for news, sports and entertainment. During the past
year, CTVglobemedia websites have delivered nearly eight million unique
visitors and 300 million page views on average, each month, serving Canadians
with dynamic, interactive content, and reaching Canadians where they are with
what they want. Featuring the best delivery infrastructure in the country,
CTVglobemedia's multimedia platforms include video online, websites, user
generated content sites, mobile content and video on demand. Parent portals
www.ctv.ca and www.globeandmail.com are the gateways to Canada's online
network.
CTV, Canada's Olympic Network, is also Canada's largest private
broadcaster. Featuring a wide range of quality news, sports, information, and
entertainment programming, CTV is Canada's most-watched television network.
CTV Inc. also owns radio stations across the country and owns or has interests
in leading national specialty channels, featuring news, sports, factual, arts,
entertainment, music, youth and fashion programming. CTV Inc. is owned by
CTVglobemedia Inc., Canada's premier multi-media company, which also owns
Canada's national newspaper, The Globe and Mail. CTV is the official
broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and
London 2012 Games of the Olympiad. More information about CTV may be found on
the company website at www.ctv.ca.------------------------
(1) comScore Inc. Video Metrix, Canada, all locations, May 2008 - March
2009
(2) Omniture and Akamai
(3) Quattro
For further information: Jim Quan, CTV Inc., (416) 332-5311,
jquan@ctv.ca; Scott Mac Donald, MAVERICK PR, (416) 640-5525, ext. 244,
scottm@maverickpr.com; AJ Gratton, TELUS Media Relations, (416) 320-0364,
Aj.gratton@telus.com
