Media Advisory - Toronto residents have a Sure Shot at free cash

- Lakeport Beer will give $10 to the first 300 people who can sink a
    basket in the can't-miss Sure Shot net -TORONTO, July 27 /CNW/ - Lakeport - Ontario's champion of great beer at
fair prices - wants to reward customers by putting money back in their
pockets! On July 29, Lakeport is hosting the Sure Shot Give-Away to give the
first 300 people age 19 and over a chance to walk away $10 richer - if they
can sink a basket in Lakeport's ridiculously oversized Sure Shot net.
    To make it as easy as possible for even the most amateur athletes,
Lakeport is letting would-be winners walk as close to the net as they want -
no foul line here! To make it even more fail-proof, Lakeport has lowered the
basketball rim to just 4 feet off the ground. And, since the hoop itself
measures an enormous 8 feet wide, it's virtually impossible to miss! A
hilarious spoof on promotional million dollar halftime shots, Lakeport's Sure
Shot event is sure to be "nothing but net."
    Media are invited to come down and try out their own Sure Shot skills at
what promises to be a fun and crazy event! Plus, don't forget to bring an
empty stomach, because free barbecue food will be on the grill. You'll also
have a chance to try Lakeport's most popular beer flavours.
    Remember: while we want to give away cash to everyone, we only have 300
$10 bills. So be sure to come down early to walk away with 10 extra bucks in
your pocket!What:     Lakeport Sure Shot Give-Away
              - Sure Shot net measuring 8 feet wide and 4 feet off the ground
              - Beer sampling
              - Lakeport brand ambassadors
              - Free barbecue and more!

    When:     Wednesday, July 29, 2009
              11 a.m. - 2 p.m.

    Where:    Yonge and Dundas Square
              Southeast corner of Yonge and Dundas streetsParticipants must be at least 19 years of age. No purchase necessary.
Only the first 300 people at the event will have a chance to sink a basket and
receive $10. I.D. required.

    About Lakeport Brewing

    Lakeport Brewing is an Ontario-based brewery focused on producing
value-priced quality beer for the Ontario take-home market. As the "Champion
of Fair Prices," Lakeport offers Ontarians a great beer at approximately $10
less than regular priced National brands. Lakeport offers seven flavours of
beer including Honey Lager, Red, Light, Ale, Pilsener, Strong and Ice.
Lakeport is available at The Beer Store in a variety of bottle and can pack
sizes including popular 24's and at the LCBO in 6-pack bottles and 473 ml
cans.

For further information: Alicia Storey, Edelman, Work: [phone]
x292, cell: [phone], [e-mail]; Robert Hogan, Edelman,
Work: [phone] x320, cell: [phone], [e-mail]