Introducing...PAUL BROTHERS - The Freshest Face in Sports Broadcasting

Paul Brothers has been DRAFTED into the big leagues and celebrates from The Score studio with a phone call home. (CNW Group/The Score)

Bishop's Falls native scores broadcasting gig with The Score and contract with Gillette

TORONTO, Dec. 9 /CNW/ - Score Media Inc. (TSX: SCR) and presenting sponsor Gillette are proud to crown Paul Brothers the winner of Gillette DRAFTED: The Search for Canada's Next Sportscaster. In a fierce competition that attracted over 3000 entrants, Paul Brothers prevailed as the winner of both a one-year sportscaster contract with Score Media contributing to The Score, theScore.com and ScoreMobile, plus a one-year spokesperson contract with Gillette.

"First and foremost, I'd like to thank the thousands of entrants from all across the country for participating in Gillette DRAFTED," says John Levy, Chairman and CEO, Score Media Inc. "A special congratulations goes out to our five amazing finalists - Andrew Phung, Jayne Erickson, Sean Menard and Andy McIsaac. And to Paul Brothers, welcome to The Score and our talented team of sports broadcasters."

In addition to a dream job with The Score, Paul Brothers' adventure also includes a rare opportunity to represent one of the world's most influential beauty and grooming brands, Procter & Gamble.

"We have been watching Paul Brothers step up during Gillette DRAFTED and we are amazed at the confidence and poise he has demonstrated throughout this entire process," says Chris Laird, Associate Marketing Director, Beauty and Grooming, P&G Canada. "As the newest member of our roster of world-renowned spokespeople, Paul Brothers is truly a welcomed addition to our team."

The first contest of its kind in Canada, Gillette DRAFTED: The Search for Canada's Next Sportscaster was a multi-media success story attracting thousands of entrants and fans both online and on-air.

About Score Media Inc.
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Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

About P&G Beauty & Grooming
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P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R), Head & Shoulders(R), Secret(R), COVERGIRL(R), Aussie(R), Frederic Fekkai(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Clairol Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: For your chance to hear about Paul's experience first-hand or to learn more about Gillette DRAFTED, please contact: Score Media: Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 ext. 2217, slassman@scoremedia.com; Procter & Gamble Inc.: Pam Baillie, External Relations, (416) 730-4135, baillie.pe@pg.com; Porter Novelli: Michael Margiotta, (416) 422-7161, michael.margiotta@porternovelli.com