McGuinty government helps promote Toronto International Film Festival


    TORONTO, Sept. 7 /CNW/ - The McGuinty government is investing $200,000 to
promote the Toronto International Film Festival (TIFF) - one of the world's
leading film festivals - in Canada, the U.S., and international markets,
Tourism Minister Jim Bradley announced today.
    "All eyes are on Toronto and Ontario for the next 8 days, as we host one
of the most influential film festivals in the world," said Bradley. "This
festival also gives our province a starring role as a great place to visit for
internationally renowned events, and the Ontario government is pleased to play
a part in attracting even bigger audiences to TIFF."
    The Ontario government has provided more than $1.2 million in marketing
assistance to TIFF since 1998. This year's festival kicked off yesterday with
a gala screening of Fugitive Pieces, a Canadian movie, and runs until
September 15. TIFF is attended by an average of 300,000 movie lovers and film
industry professionals, generates an estimated annual impact of $67 million.
Attendance this year is expected to exceed 350,000.
    The province is also contributing $25 million to support the construction
of the Bell Lightbox, the new home for TIFF at the corner of King and John
Streets.
    "Thanks to the generous support provided by the Ontario government, we
have been able to attract larger audiences to our festival every year," said
Piers Handling, CEO and Director of the Toronto International Film Festival
Group. "We're delighted that Ontario recognizes the significant economic
impact of our festival and its appeal to people everywhere, whether it's here,
Detroit or Paris."
    "Festivals like TIFF are major economic drivers for Ontario," said
Bradley. "They not only generate significant revenue, they create jobs and
boost prosperity for communities and cities alike."Disponible en français

                            www.tourism.gov.on.ca
For further information: David Oved, Minister's Office, Ministry of
Tourism, (416) 314-1400; Gary Wheeler, Communications Branch, Ministry of
Tourism, (416) 325-8391