UltraStar Cinemas Adds a Third Location Equipped With D-BOX
UltraStar's Mission Valley First in San
UltraStar Surprise Pointe 14 in Surprise, Arizona, was one of the first theatres to introduce the motion technology to moviegoers. It soon followed with a second location in the San Bernardino area in California, the Apple Valley Cinema. In view of the growing popularity and already increasing demand of the D-BOX motion seating, UltraStar is now adding 23 MFX seating at its Mission Valley (
"We are tremendously excited by the recent and rapid success of our technology," declared President and CEO of D-BOX Technologies,
"We've seen an overwhelming response from moviegoers who have experienced D-BOX's technology at our Apple Valley, CA and Surprise, AZ theaters," said
Adding a completely new dimension to movie viewing, D-BOX Motion Code(TM) is embedded, frame by frame, onto each film by D-BOX Motion Designers, perfectly synching the onscreen action with the motion sensations. Audience members will feel every action-packed moment while the seats will remain still during the quieter, more dialogue-driven scenes. Additionally, each seat is fully-equipped with personalized intensity adjustments allowing moviegoers the opportunity to experience as much or as little action as desired. For those looking to skip the long theatre lines, many D-BOX theatres offer online ticket purchasing so seats for the D-BOX experience can be reserved in advance, guaranteeing a great seat for the movie.
D-BOX Motion Code(TM) is now available in thirteen movie theatres in
For additional information and theatre details visit www.d-box.com.
About UltraStar Cinemas
UltraStar Cinemas is headquartered in
D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion Code(TM) uses motion effects specifically programmed for each film, TV program or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronised with all onscreen action, creating an unmatched realistic, immersive experience. To date, D-BOX Motion Code(TM) is available on more than 850 titles.
Accordingly, many prominent
D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com. D-BOX(R) is a registered trademark and D-BOX Motion Code(TM) is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
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%SEDAR: 00012304EFFor further information: Guy Marcoux, Director of Marketing, D-BOX Technologies Inc., (450) 442-3003 ext 263, email@example.com; Investor Relations: Marc Jasmin CMA, Partner, Jasmin-Dumais Financial Communications, (514) 231-2360, firstname.lastname@example.org; Jill Rosenow, Director of Promotions & Special Events, (760) 597-5777 x 26, Jill@UltraStarMovies.com; Media: Amy La Sala, email@example.com; Jan Bracamonte, (480) 367-1112, firstname.lastname@example.org, (Crosby/Wright, PR)