/R E P E A T -- Video B-Roll available via CNW - Canada's first alpine helmet standard helps make skiing, snowboarding and tobogganing safer/

    TORONTO, March 23 /CNW/ - The following video is available by satellite
or by CNW's Broadcast On-Demand web download:

    STORY SUMMARY: Each year, hundreds of preventable head injuries are
reported on Canadian ski, snowboard and toboggan hills. Canadian Standards
Association (CSA), a leading developer of standards and codes, announces the
country's first recreational alpine skiing and snowboarding helmet standard to
help protect winter sports enthusiasts on Canadian slopes.
    According to the Canadian Ski Council, 2007-2008 Canadian Skier and
Snowboarder Facts and Stats report, there are now some 4.2-million Canadians
participating in downhill skiing and snowboarding. Since 2004, the total
number of skiers has increased by 25 per cent, snowboarders by 23 per cent.
    As the popularity of these sports has grown, so too have the number of
traumatic injuries and even fatalities, with traumatic brain injury cited as
the main cause of death among skiers and snowboarders. Research has shown that
helmets used for skiing and snowboarding are associated with a 60 per cent
reduction in head injuries.SHOT LIST:

    1.  Various B-roll

        -  helmets impact testing at CSA International
        -  helmets tested under temperature control
        -  Head forms and interior CSA International

    2.  Interview - French and English

        Patrick Richard
        Testing and Certification Specialist
        CSA International

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