TORONTO, March 10 /CNW/ - The times are not only changing, they are
challenging, especially in the non-profit sector.
Facing a global funding crisis and donations shortage for many charitable
organizations and responding to a growing need for cost-effective
communications strategies and services in this hard financial climate,
Canada's longest-standing fundraising firm is launching a new communications
division with a modern edge.
The Goldie Company in Toronto, established in 1965, is introducing Gamma
Communications, a full-service firm dedicated to providing smart-priced
marketing and communications services to Canada's non-profit sector, with an
emphasis on online, social media and new technologies that, combined with
traditional marketing activities, will help to keep expenses down, while
reaching key and strategic target demographics.
"The way we are connecting and engaging with our audiences is changing
very quickly, even though the messages are still the same," says George
Stanois, Managing Director of The Goldie Company and Gamma Communications.
"New opportunities are emerging that can help non-profits get their message
out there, in a more targeted way, while keeping their costs down that can
have profoundly more impact than we have ever seen before."
"We need to do more to help these organizations," Stanois says.
Communications has always been a cornerstone of any fundraising activity
and with the advent of everything from texting, to Facebook, to Twitter, to
Youtube, having unprecedented success in mobilizing presidential political
campaigns, expediting disaster relief fundraising, and planning large-scale
events, the online revolution has come of age in the non-profit sector.
"I think all fundraising organizations can benefit from this," Stanois
says.
For more information, please visit www.gammacom.ca
For further information: Media Contact: Paul Koidis, Creative Director,
Gamma Communications, paul@thegoldiecompany.com
