Marketplace Offers Members the Ability to Trade A+ Rewards Credits on
Loyalty Point Trading BoardTORONTO, May 19 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading loyalty reward program
management Web site, www.points.com - announced today that A+ Rewards, the
frequent flier program for AirTran Airways, has begun active trading on the
Global Points Exchange (GPX). This new partnership will, for the first time,
give A+ Rewards members the opportunity to trade rewards with users in other
participating programs on GPX. In addition, those members can also use the
Points.com service to track their account balance alongside many of their
other rewards programs.
"Adding AirTran to our growing roster of partners on the Global Points
Exchange provides an opportunity for its A+ Rewards members, many of whom are
business travelers, to leverage their A+ Rewards credits in a new way," said
Points CEO Rob MacLean. "GPX offers the opportunity for members to top up
their accounts, whether they're planning a vacation with their family or
upgrading their next business trip."
The addition of AirTran Airways A+ Rewards allows its members to trade A+
credits with members of any other participating program on GPX, including:
Aeroplan(R), Alaska Airlines Mileage Plan, American Airlines AAdvantage(R),
Frontier Airlines EarlyReturns(R), Iceland Air Award Points, Delta Air Lines
SkyMiles(R), Midwest Airlines' Midwest Miles, TACA International Airlines
DISTANCIA and InterContinental's Priority Club(R) Rewards.
"We are always looking not only to increase the value of the A+ Rewards
program, but also to enhance the benefits members receive," said Tad
Hutcheson, vice president of marketing and sales at AirTran Airways. "GPX
provides another great new opportunity for our passengers to utilize the A+
Rewards credits they've accumulated."
About Points International Ltd.
Points International Ltd. is the owner and operator of Points.com, the
world's leading reward program management Web site which was recently named
one of the 30 Best Travel Sites by Kiplinger's. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British Airways
Executive Club, Wyndham Rewards(R), Delta SkyMiles(R) and InterContinental
Hotels Group's Priority Club(R) Rewards. Redemption partners include
Amazon.com(R) and Starbucks. For more information, visit
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a
Fortune 1000 company, has been ranked the number one low cost carrier in the
Airline Quality Rating study for the past two years. The airline offers
coast-to-coast flights on North America's newest all-Boeing fleet, with
amenities including Business Class and complimentary XM Satellite Radio on
every flight. To book a flight, visit airtran.com.
For further information: Investor relations: Alex Wellins, The Blueshirt
Group, T. (415) 217-7722; Brinlea Johnson, The Blueshirt Group, T. (212)
551-1453; Media relations: David Cumpston, Allison & Partners, T. (415)
277-4917, E. email@example.com; Business enquiries: Martin Tongue, Vice
President, Business Development, Points International, T. (416) 596-6363, E.
firstname.lastname@example.org; AirTran A+ Rewards Business enquiries: Christopher
White, Director, Public Relations, T. (678) 254-7442