Bullfrog Power Brings New Choice to British Columbians

Bullfrog Power(TM) launches 100 per cent low-impact, renewable
    electricity offering in B.C.VANCOUVER, March 24 /CNW/ - Bullfrog Power, Canada's leading provider of
100 per cent green electricity, announced today that it is now offering
British Columbia residents and businesses a new way to take a stand in support
of low-impact renewable electricity and reduce their environmental impact.
Bullfrog provides British Columbians with the first and only choice to support
new wind power.
    Bullfrog Power is the only company that allows all British Columbians to
choose to support low-impact renewable electricity rather than electricity
from higher impact hydroelectric generation facilities or greenhouse
gas-emitting electricity from fossil fuel-powered sources. When B.C. homes and
businesses become "bullfrogpowered(TM)", Bullfrog ensures that low-impact
renewable electricity is injected into the electricity grid to match the
amount of power consumed.
    "We're thrilled to be able to offer a new choice to British Columbians
that allows them to take a stand for low-impact renewable energy," said Tom
Heintzman, President, Bullfrog Power. "Consumer choice is a powerful force for
change. Bullfrog has already used the collective demand of its customers to
cause five new wind power facilities to be built in Ontario and Alberta and
our goal is to do the same in British Columbia."
    The generation facilities supplying Bullfrog Power are all certified
under Environment Canada's EcoLogo(M) program to ensure that they are
emissions free and have a minimal impact on the environment. With the support
and growing demand of Bullfrog customers, Bullfrog Power's goal is to advance
the development of new wind power in B.C., just as it has in Ontario and
Alberta. To date, 8,000 homes and 900 businesses in Ontario and Alberta have
provided the demand for five new wind generation projects. At launch in B.C.,
twenty per cent of Bullfrog's power mix will come from wind generation
facilities located in Pincher Creek, Alberta, and the remainder will come from
low-impact hydro in B.C.
    Several businesses have already "bullfrogpowered" some or all of their
operations in B.C., including Walmart Canada, TD Bank Financial Group, BMO
Financial Group, RBC Financial Group, The Lark Group, Moksha Yoga, Coastal
Ford, Good Earth Cafés, Halsall, Christie Lites, WWF-Canada, Urban Barn,
Fraser Health, The Pembina Institute, Left Coast Naturals, the David Suzuki
Foundation, Salt Spring Coffee, Ethical Bean Coffee, Junxion Strategy, KineSYS
Pharmaceuticals, Eclipse Awards, Co-operative Auto Network, Design HQ,
Frogfile, Frog on the Bog, Green Table Network and Saul Good Gift Co.
    TD Bank Financial Group has made a significant commitment to Bullfrog
Power in B.C., expanding on existing agreements in Ontario and Alberta, by
bullfrogpowering all of its business operations in British Columbia, including
139 TD Canada Trust branches and its network of automated bank machines.
    "TD was the first bank in Canada to commit to going carbon neutral and we
have set that goal for 2010," said Raymond Chun, Senior Vice President,
Pacific Region, TD Canada Trust. "We believe the environment and the economy
are closely linked, and our partnership with Bullfrog is an important
investment that supports both TD's social and environmental efforts and
Canada's renewable energy industry and its continued development."
    British Columbia households have also begun to sign on with Bullfrog.
    "I want to make choices that help to create a cleaner and healthier
planet for me, my kids and future generations," said Ian McSorley, a Vancouver
homeowner. "That's why I chose to bullfrogpower my home with clean, renewable
electricity. It's one simple action I can take to make a difference."
    Several prominent environmental organizations have chosen to support
low-impact renewable energy with Bullfrog Power. The David Suzuki Foundation,
WWF-Canada and The Pembina Institute have all bullfrogpowered their operations
in B.C. In addition, Bullfrog Power partners with these organizations to
educate Canadians about the environmental and health benefits of clean,
renewable power.
    "In order to solve critical issues such as climate change, Canada will
need to make a significant shift toward renewable energy sources," said Peter
Robinson, Chief Executive Officer, The David Suzuki Foundation. "Bullfrog
Power provides individuals and businesses in British Columbia with a simple
but powerful way to take a lead in supporting the development of renewable
energy and reducing their own environmental impact."
    Bullfrog Power is also pleased to once again partner with The Canadian
Academy of Recording Arts and Sciences (CARAS) as a community sponsor for The
2009 JUNO Awards. This year, in addition to all JUNO Awards Weekend Events,
Bullfrog will provide low-impact renewable electricity for the television
broadcast, which airs live on CTV, March 29, 2009, from Vancouver B.C.

    About Bullfrog Power

    Bullfrog Power is Canada's leading provider of 100 per cent green
electricity. Founded in 2005, Bullfrog Power is the only company providing a
100 per cent low-impact renewable electricity choice to everyone in Ontario,
Alberta and British Columbia. Bullfrog Power's green electricity comes
exclusively from wind and hydro facilities that have been certified by
Environment Canada under its EcoLogo(M) program, instead of carbon-intensive
sources like coal and oil or from higher impact hydro facilities. Bullfrog
Power customers are providing the demand to enable new generation facilities
to be built in Canada. Thousands of Canadian homeowners and hundreds of
businesses have made the decision to become bullfrogpowered(TM).
    www.bullfrogpower.com

For further information: Contact Bullfrog Power: To arrange interviews
with a Bullfrog representative or any of Bullfrog Power's commercial
customers, please contact: Meghan Ney, Media Relations Specialist, Bullfrog
Power, Tel: [phone], ext: 221, Mobile: [phone], Email:
[e-mail]; Mary Sturgeon, Junxion Strategy, Tel: (604)
263-0303, Mobile: [phone], Email: [e-mail]