TIVERTON, ON, March 17 /CNW/ - The new Steelback Brewery will be awarded
with the Sobey's Business of the Year Award at the upcoming Kincardine Chamber
of Commerce Awards. The award is given to the business who exhibits excellence
in business growth, customer service and community leadership.
"It is a distinct honor to be recognized with this Award," says Jonathon
Sherman, CEO and Owner, Steelback Brewery. "We have worked hard to change the
perception of the Brewery and made the commitment to delivery quality product
in a way that respects the community and our consumers."
In under 10 months, the Executive team at Steelback has implemented
significant changes including: packaging redesign featuring local landmarks,
renewed commitment to producing a craft beer that is proudly Canadian, a
unique pricing strategy, outreach to licensees, and a realistic marketing
"We would like to thank the community for their support of the new
Steelback," says Ian MacDonald, President, Steelback Brewery. "It's true that
we could not have done this without their feedback, support and acceptance
that our beer now reflects the values of the community where we brew."
The Award will be presented to Steelback on Saturday, March 21 at the
Governor's Inn Hotel in Kincardine, starting at 6:30 PM.About Steelback
---------------Steelback Brewery is located in Tiverton, Ontario on the shores of Lake
Huron. Steelback Brewery is all about quality and integrity of product from
locally-sourced natural ingredients with premium malted barley, the finest
hops from Europe and North America, and a painstaking minimum 28 day
fermentation process under the watchful eye of a skilled award-winning
brewmaster to produce a premium craft beer taste. Steelback beer is a premium
craft beer at a regular beer price. The new packaging is rooted in tradition,
where a local lighthouse figures prominently in the design.
Distributed at Steelback Retail Store, TBS, LCBO and via licensees, in
under 10 months, the new Steelback has become a top selling brand in Bruce
County, and has expanded its distribution throughout Ontario via a
straightforward message - it's about the beer, delivered via outdoor, radio
and select newspaper ads. The Steelback Brewery Retail Store is open Monday
thru Friday 10 AM - 4:30 PM. To learn more, visit steelbackbrewery.com.
For further information: Annette Borger, (647) 439-5481 or