CTV Launches New Morning News Show "CP24 BREAKFAST" Tomorrow

-   Seven-member morning crew revealed -

    -   CP24 extends reach of brand with the launch of CP24 Radio 1050 on
        the AM dial -TORONTO, March 25 /CNW/ - CP24 - Toronto's source for breaking news -
announced today that it will launch an all-new, local morning news show
tomorrow, Thursday, March 26. Airing live every weekday morning at 5:30 a.m. -
before any other local newscast in the city - CP24 BREAKFAST delivers breaking
news, weather and traffic information, while keeping the channel's popular
enhanced screen intact. In this refreshing, new, 3.5 hour program, co-hosts
Matte Babel, Melissa Grelo and lead anchor Ann Rohmer join a seven-member team
delivering the local news Torontonians need to kick-start their day.

    In addition to Babel, Grelo and Rohmer, who delivers news throughout the
morning show, the CP24 BREAKFAST morning crew also features: Nalini Sharma,
who keeps viewers informed with weather updates; traffic and safety specialist
Cam Woolley, who reports from the road and various events across the GTA;
transit specialist Mika Midolo, who delivers breaking news from the TTC and GO
Transit; and the newest member of the CP24 team - Steve Anthony - who acts as
the face and voice of the channel's helicopter "Chopper 24", providing
commuter updates from high above the city.

    (xx) Media Note (xx) Biographies and high resolution photos of the CP24
BREAKFAST team can be found at ctvmedia.ca/cp24

    CTV also announced today that CP24 will further extend its
well-established brand within the GTA with the launch of CP24 Radio 1050,
going live tomorrow morning at 5 a.m. CP24 Radio 1050 will broaden the reach
of CP24's local news coverage even further by offering 24-hour news content on
a whole new platform. Following the mantra "we're always with you," viewers
can watch CP24 on television, listen on the radio, and follow along online at
cp24.com - no matter where they may be, at home, at work, or in the car.

    "CP24 BREAKFAST is an investment in local news in the GTA," said Bob
McLaughlin, Vice-President and General Manager of CP24. "This exciting new
program, coupled with CP24 RADIO 1050, enables us to deliver an unprecedented
level of service to our viewers and listeners unlike anywhere else in the
city."

    This past November, CP24 launched a new on-air look complete with a brand
new, state-of-the-art newsroom. New technology launched in November included
eight, robotic, in-studio cameras as well as high-tech video display walls
that serve to brand the channel's various programs. Banks of computers running
CP24's advanced weather and traffic systems are prominently featured
throughout the set.

    With a daily average audience reach of more than one million viewers,
CP24 remains Toronto's destination for breaking news, delivering top-rate
coverage on issues that are relevant to Torontonians.(*) In August, when a
massive propane explosion shut down parts of the city, CP24 delivered the
largest audience reach in the station's history with two million viewers
tuning in at least once during that day.(*) CP24's new website, cp24.com, has
also proved to be the go-to online source for breaking news in Toronto,
attracting almost 600,000 unique visitors who are viewing 5.5 million pages
per month.(xx)

    About CP24

    CP24 is Toronto's source for breaking news. The station is owned by CTV
Inc, a division of CTVglobemedia.(*)Source: BBM Nielsen Media Research

    (xx)Source: Omniture, Dec'08 - Dec'09 average
For further information: Alexis Hood, CP24, (416) 384-4426 or
alexis.hood@ctv.ca; Shannon Gallagher, CP24, (416) 384-4623 or
Shannon.gallagher@ctv.ca