No bones about it - KFC Canada is giving away a quarter of a million FREE Boneless Chicken Fillets November 1

KFC Canada announces nationwide Chicken Fillet Giveaway inspired by the
    new freshly in-store prepared Boneless Chicken Fillet featuring the
    Colonel's 11 herbs and spices

TORONTO, Oct. 19 /CNW/ - Canadians from coast to coast will be celebrating more than a little extra sleep after turning back the clocks on November 1 as KFC Canada introduces the nation to one of the largest product giveaways in company history! To support the launch of the new premium all-white meat, skinless, Boneless Chicken Fillet, KFC Canada is giving away a free fillet to every customer between 2 p.m. and 4 p.m. on November 1.

"We are extremely excited about giving away a quarter of a million chicken fillets during our nationwide Chicken Fillet Giveaway - one of the largest free product offers in KFC Canada's 57-year history," said Steve Langford, president of Priszm Income Fund, largest KFC Canada franchisee. "The new Boneless Chicken Fillet is so fantastic that we want thousands of Canadians to try it as soon as possible and for free. I am certain that customers will love the new Boneless Chicken Fillet so much that they will soon return for more!"

KFC Boneless Chicken Fillets are freshly prepared in-store using the finest all-white meat, skinless chicken breast and are hand tossed in the Colonel's secret recipe of 11 irresistible herbs and spices. Boneless Chicken Fillets are available at KFC locations across the country beginning today - October 19.

"The addition of Boneless Chicken Fillets to our menu means that no matter what the consumer preference, KFC has something to satisfy everyone's individual taste buds," said Langford. "We are constantly re-evaluating and diversifying our product offerings to meet the needs of new customers and are confident that we hit the target with the new Boneless Chicken Fillets. The best way to showcase the new premium Boneless Chicken Fillets is with a massive product giveaway."

Details on KFC Canada's nationwide Chicken Fillet Giveaway:

    -  free Boneless Chicken Fillets will be given away from 2 p.m. to 4 p.m.
       on Sunday, November 1

    -  KFC express locations are not serving the Boneless Chicken Fillet
       product and will not be participating in the giveaway promotion

    -  limit one Boneless Chicken Fillet per customer

    -  customers in line at 4 p.m. will still qualify to receive product
       while supplies last

    -  should a restaurant run out of Boneless Chicken Fillets during the
       designated two-hour time period, customers will be provided with a
       rain cheque that can be redeemed from November 4 to November 15

    -  no purchase necessary

about KFC Canada

KFC represents more than 700 quick-service restaurants across Canada. KFC specializes in Colonel Harland Sanders' Original Recipe Chicken - the world's most popular chicken - home-style sides, freshly made chicken sandwiches, delicious chicken strips, crispy chicken salads and fresh green salads. In early 2007, KFC converted to a trans fat free cooking oil in Canada and many menu items now have zero grams of trans fat.

To find out more about KFC, please visit our website at www.kfc.ca.

For further information: or to schedule an interview, please contact: Wilcox Group, 1-866-809-5965, ext. 234, KFC@wilcoxgroup.com