Company unveils public spaces recycling, health and wellness awareness
LONDON, ON, Aug. 11 /CNW/ - Nestlé Waters Canada, Canada's
marketshare-leading manufacturer and distributor of healthy beverage choices,
today announced its opposition to a proposal by the City of London to ban the
sale of bottled water in its facilities, but unveiled a series of measures
that would effectively reduce litter in public spaces and enhance public
awareness about the benefits of recycling to the environment and increased
water consumption to personal health.
"We do not support the City of London's proposed ban on bottled water
because we do not believe it will effectively encourage increased consumption
of tap water or decrease plastic beverage container litter on City-owned
property," said Gail Cosman, President, Nestlé Waters Canada. "Simply taking
bottled water out of a vending machine and installing a water fountain beside
it in four City of London facilities will not change human behaviour.
"Sixty percent of Canadians drink bottled water every day -- and 75
percent of them consume it because it is a portable, accessible and healthy
choice," explained Ms. Cosman. "In an independent survey conducted in May 2008
by Probe Research Inc., Canadians said they are not choosing bottled water
over municipal tap water. They are choosing bottled water over other bottled
beverages with higher calories. What should be of particular concern to the
City of London is that the Probe study also indicated that about 60 percent of
bottled water drinkers said they will revert to less healthy alternatives
found in plastic beverage containers if bottled water isn't available.
"Let's focus on actions that will increase both recycling behaviours and
healthy water consumption, rather than eliminate the healthiest bottled
beverage option available to consumers," she added. "Why not encourage
residents of London to consume more water, whether bottled or tap, rather than
take away one of their ways of consuming this healthy beverage?"
Working with its industry partners, Nestlé Waters Canada is proposing to
pilot a public spaces recycling program in London that would collect plastic
beverage containers and other recyclable materials in parks, recreational
facilities, restaurants, gas stations and city streets. If successful, the
program would be launched in a number of municipalities across the province of
The Company and its partners recently entered into a $7.2 million,
three-year agreement with the Government of Quebec and municipalities across
that province to collect and recycle plastic beverage containers and other
recyclable materials in public spaces. The pilot program that triggered the
agreement resulted in, on average, an 85 percent participation rate amongst
consumers and businesses.
Nestlé Waters Canada has also proposed two public awareness advertising
and promotional campaigns - one encouraging London residents to recycle at
home and in public spaces and the other recommending that they drink more
water each day, whether it comes from the bottle or tap.
About Nestlé Waters Canada
Established in 2000, Nestlé Waters Canada is a wholly-owned subsidiary of
Nestlé Waters North America of Greenwich, Connecticut. With headquarters in
the Township of Puslinch, bottling facilities in Hope, British Columbia, and
Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch
and Laval, Quebec, approximately 500 employees support a network of more than
145 retailers across Canada.
For further information: please visit our web site at
www.nestle-watersna.com or www.nestle.ca/en/products/brands/waters or contact:
John B. Challinor II, APR, Director, Corporate Affairs, Nestle Waters Canada,
Telephone: 1-888-565-1445, Ext. 6441, Email: firstname.lastname@example.org;
Megan Spoore, Senior Consultant, NATIONAL Public Relations, Telephone: (416)
848-1383, Email: email@example.com