WFN: World Fishing Network HD Secures Carriage Agreement with DISH Network


    TORONTO, May 14 /CNW/ - WFN: World Fishing Network HD and Insight Sports
announced today a carriage deal with DISH Network that sees North America's
only 24-hour fishing channel added to the satellite television company's
package of high-definition channels. WFN HD is available through DISH Network
on channel 394.
    "With more than 50 million sport fishing enthusiasts in North America,
WFN has been enthusiastically embraced," said Mark Rubinstein, President of
WFN. "In just under three years, WFN has emerged as the industry leader in the
world of televised fishing and lifestyle programming. The launch of WFN HD on
DISH Network now enables millions of passionate anglers to become part of
WFN's World Fishing Nation."
    Available 24-hours a day, seven days a week, WFN provides recreational
and sport fishing enthusiasts with an entertaining and comprehensive line-up
that covers a wide range of programming including American and Canadian
angling, saltwater and freshwater fishing, professional competitions, expert
advice, international tournaments, travel destinations and conservation.
    WFN's high-definition programming schedule features the sport's most
popular personalities and shows including Dave Mercer's Facts of Fishing, The
New Fly Fisher, Fishing the Flats, Fins N' Skins Classic Adventures and George
Poveromo's Saltwater Fishing. The channel's original programs are headlined by
WFN News and Reel Road Trip. WFN's hosts include Mark Melnyk and Mariko Izumi
along with a variety of professional anglers highlighted by Bob Izumi, Angelo
Viola, Dave Mercer and J.P. DeRose. Together, WFN's hosts provide viewers with
an in-depth look at the sport of fishing and its many facets.
    WFN was originally launched within Canada in December 2005 as the first
channel dedicated to covering every aspect of the angling and sport fishing
industry. In November 2007, WFN secured its first U.S. carriage agreement with
Verizon FiOS TV. Today, WFN is available in more than 20 million households
through North American cable, satellite, and telecommunications distributors.

    About Insight Sports Ltd.

    Insight Sports Ltd. is a leading sports media and entertainment company
which creates and distributes sports and entertainment content across multiple
platforms, including broadcast television, events, on-line, mobile, in-arena
and video on-demand. In addition to WFN: World Fishing Network in the U.S. and
Canada, Insight Sports also operates GolTV, a 24-hour soccer channel and
GameTV. The company also holds a significant interest in the NHL Network, a
24-hour hockey channel. Principal shareholders in Insight Sports are Larry
Tanenbaum (Kilmer Enterprises, Inc.) and MWI Partners. For more information
see www.insightsports.com.




For further information: Eric Michalko, Communications Manager, Insight
Sports Ltd., Phone: (416) 593-0915, ext. 253, Cell: (647) 669-0900, Email:
emichalko@insightsports.com