Leading Restaurant Group Offers Diners A Way to Give Back This Holiday
Season: Eat Bread, Donate to Daily Bread Food BankBURLINGTON, ON, Dec. 3 /CNW/ - This holiday season, ordering bread at SIR
Corp. restaurants will help fight hunger in the Greater Toronto Area (GTA).
From now until January 4th, 2009, twenty-nine of SIR's GTA restaurants will be
encouraging patrons to indulge their bread cravings for a good cause.
According to President Corey Dalton, SIR Corp. wanted to give their
valued customers an easy way to take part in something meaningful.
"We are always looking for ways to give back to the communities we serve.
In our business, we are surrounded by food every day and it is easy to forget
that hunger is such an important and devastating issue in our own backyard,"
Dalton says. "Daily Bread Food Bank is a remarkable organization addressing
the fight against hunger. We feel honoured to be able to support this great
cause this holiday season. Our bread program is a simple way for us and our
customers to do a small thing for a big cause, and we believe it is something
our guests will embrace and support wholeheartedly."Here's how SIR's GTA locations of restaurants will be putting the "dough"
into Daily Bread Food Bank's coffers:
- At downtown Toronto restaurants Far Niente(R), reds(R) and GTA
locations of Alice Fazooli's!(R) and Canyon Creek Chop House(R)(*),
guests will be invited to make a one dollar donation when they
receive bread at their table. For every complimentary breadbasket
served at the table, guests can choose to donate one dollar toward
the cause, which will be added to their bill.
- At Jack Astor's(R) Bar and Grill locations across the GTA, SIR Corp.
will make a 25-cent donation to Daily Bread Food Bank for every order
of the casual eatery's well known Jack's Garlic Pan Bread(TM) or
Cheese Garlic Pan Bread(TM). In partnership with Labatt Breweries of
Canada, Jack Astor's will also donate 25 cents from the sale of every
Stella Artois product sold.
- At Four(TM) and Petit Four(TM) Bakery in Toronto's financial
district, guests can make a 50-cent donation to Daily Bread Food Bank
when they order the Bison Burger at Four, or the Full Fare foccaccia
sandwich combination lunch at Petit Four
Guests will be made aware of the charity drive to support Daily Bread Food
Bank through an information card inserted with their breadbasket when it is
delivered to the table or via service staff. Guest donations will be supported
with a SIR Corp. corporate donation.
(*) Participating GTA Jack Astor's, Alice Fazooli's and Canyon Creek Chop
House restaurant locations include:
- 15 Jack Astor's including: all Toronto restaurants at Yonge & Bloor,
Yonge & Dundas, Front Street and John Street; two locations in
Etobicoke, two locations in Mississauga, as well as restaurants in
Brampton, Newmarket, North York, Richmond Hill, Scarborough, Vaughan
and Whitby
- Four Alice Fazooli's locations: Adelaide Street West in Toronto, as
well as Richmond Hill, Mississauga City Center and Vaughan
- Six Canyon Creek Chop House locations: on Front Street in Toronto,
two in Etobicoke, as well as Vaughan, Scarborough, and MississaugaABOUT DAILY BREAD FOOD BANK
Daily Bread Food Bank is a non-profit, charitable organization that is
fighting to end hunger in our communities. For more information, or to make a
donation visit dailybread.ca or call 416-203-0050.
ABOUT SIR CORP. - SERVICE INSPIRED RESTAURANTS
SIR Corp. ("SIR") is a privately held Canadian corporation that owns and
operates a portfolio of 45 casual and fine dining restaurants in Canada. The
business is focused on creating, developing, and operating best-in-class
restaurants. SIR's passion is reflected in its name, which stands for Service
Inspired Restaurants. For more information on SIR Corp. or the SIR Royalty
Income Fund, please visit www.sircorp.com.
For further information: Karen Krugel, Paula Oreskovich, PraxisPR, (905)
949-8255, ext. 233, 223, Karen@praxispr.ca, paula@praxispr.ca; George
Kakaletris, SIR Corp., (905) 681-2997, ext. 290, GKakaletris@sircorp.com
