Hockey Canada Unveils New Team Canada Hockey Jersey

    Updated Look to Debut at IIHF World Championship in May

    TORONTO, April 24 /CNW/ - Hockey Canada today unveiled new Team Canada
jerseys that will be worn at the upcoming International Ice Hockey Federation
World Championship in Quebec City and Halifax, May 2nd to 18th. All of
Canada's national teams (men's, women's, sledge) will wear the new-look
jerseys at all international competitions, including when Canada takes on the
world on home soil in 2009 and 2010 for the World Junior Championship and the
2010 Olympic Winter Games.
    "We are excited to unveil the new look for Team Canada as we prepare for
some great international hockey events coming up in Canada, including three of
the next four IIHF World Junior Championships and the Men's Worlds this May in
Halifax and Quebec City," said Bob Nicholson, president and CEO of Hockey
Canada. "As we look forward to an exciting time for hockey in Canada, it is
only fitting that we unveil a new jersey design, which all of our teams will
wear, that has an eye to the future but also celebrates our long-standing
tradition and heritage."
    The new Team Canada jersey features updates to the many
technically-advanced materials found in the current Team Canada jersey that
has been worn since the fall of 2005. The same revolutionary jersey
construction has been worn by Canada during several additional IIHF gold
medal-winning performances, including the 2007 IIHF World Women's
Championship, the 2007 IIHF World Championship and the 2006, 2007 and 2008
IIHF World Junior Championships.
    The Team Canada jersey unveiled today features a "retro-futuristic" look
- combining the innovative and technological aspects of the previous jersey
with a traditional and historical design that encompasses the storied past of
Team Canada. The unique shoulder blocking is reminiscent of Team Canada
jerseys of the past while the all-important Hockey Canada heritage logo has
once again been utilized to recognize the history of Canadian hockey.
    The new Team Canada replica jersey is currently available at sporting
good stores, licensed product retailers and specialty shops across Canada.
Manufacturer's suggested retail price (MSRP) of the replica jersey is $129.99.

    NOTE: Images of the new Team Canada jersey are available at
ftp://hockeycanada:[e-mail].

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: Steve Jones, Nike Bauer Hockey, [phone],
[e-mail]; Brad Pascall, Hockey Canada, [phone],
[e-mail]; Sarah Daly, Veritas Canada, [phone],
[e-mail]; Brenna Flynn, Veritas Canada, [phone],
[e-mail]