MONTREAL, Nov. 25 /CNW Telbec/ - Reebok Hockey has today added a new NHL
player to its outstanding roster of athletic partners. Continuing its
tradition of partnering with the brightest stars in the sports world, Ottawa
Senator centre Jason Spezza joins the team as a significant part of Reebok
Hockey's marketing strategy, both on and off the ice.
Spezza, a southern-Ontario native, brings to the brand a familiarity with
the Canadian market, and a strong base of hometown and home ice support. His
partnership with Reebok was announced earlier today at a press conference at
the Pro Hockey Life in Kanata.
"Our relationship with Jason Spezza extends beyond a traditional
endorsement partnership," states Len Rhodes, GM of Reebok-CCM hockey. "Not
only is Jason an exceptional competitor, but he's an athlete committed to high
quality and innovation in the products he uses, both on and off the ice. As
such, we are excited to work with Jason, not only on marketing initiatives,
but also on the research, design and development of future Reebok Hockey
equipment."
Today's announcement aligns Spezza with other world-class NHL stars,
including Sidney Crosby, Pavel Dastyuk, Roberto Luongo, and Martin Brodeur.
"I am humbled to be included in such an impressive lineup of stars," said
Spezza. "The Reebok brand has been an incredible success since entering the
hockey industry and I am excited about the opportunity to be involved with
such an innovative company."
As an element of this partnership, Spezza will influence both on ice and
off ice product lines for Reebok Hockey, including hockey equipment and
training apparel.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names:
Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional
hockey players than any other company, including superstars like Sidney Crosby
and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of
the National Hockey League, the Champions Hockey League, the American Hockey
League, the Canadian Hockey League, and several NCAA and national teams.
For further information: Jessica Starkey, Reebok Public Relations, (514)
461-8478, jessica.starkey@reebokccm.com
