McDonald's(R) Shakes Things Up Online with Return of Cult Favourite


    - Anticipation Builds around Arrival of the Shamrock Shake -

    TORONTO, Feb. 26 /CNW/ - Just in time for St. Patrick's Day,
McDonald's(R) Canada today announced the return of a customer favourite, the
Shamrock Shake. With its sweet minty taste and Irish-green colour, this
popular shake is making a highly-anticipated return. Starting on February
26th, for a limited time, the Shamrock Shake will be available in
participating McDonald's restaurants across the country.
    Not seen in Canada for more than five years, the Shamrock Shake has
gained an almost cult-like following. In recent years, enthusiasts have begun
banding together online with dedicated Web sites, blogs and fan groups -
celebrating the nostalgia and great taste of the shake and pleading for its
return.
    "We are so excited to re-introduce a product that so many of our
customers love," says Laurie Laykish, Senior Vice President, Menu and
Strategy, at McDonald's Canada. "We knew the shake had maintained a nostalgic
connection with customers - we just couldn't believe how many of them had
taken the discussion to a whole new level online."
    Also making an appearance is Uncle O'Grimacey - the elusive
McDonaldland(R) character from yesteryear. As the fable goes, O'Grimacey is
the uncle of the beloved character Grimace and visits his nephew in March,
leading up to St. Patrick's Day, just in time to enjoy the incredibly
delicious Shamrock Shake. Canadians can become friends with O'Grimacey and
join his Shamrock Shake group by clicking here:
http://www.facebook.com/people/U_Ncle_OGrimacey/1132786008
    Limited-time offers such as the Shamrock Shake have traditionally
elicited excitement and anticipation from customers across Canada. Despite his
Irish lineage, Ben Mulroney, host of CTV's eTalk and Canadian Idol, longs for
a different menu item from the past and is among the many customers who have
made heartfelt pleas to bring back the McRib(R) sandwich.
    With the return of the Shamrock Shake, and an increasing demand from
customers for the return of old favourites, Canadians are left wondering: what
will be next?

    About McDonald's(R) Canada
    --------------------------
    McDonald's(R) is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 65 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at www.mcdonalds.ca




For further information: McDonald's Media Relations, 1-877-786-3342