Waterloo Becomes Home to Canada's First Green Bay Store

- Beautiful new Bay store designed to appeal to community's growing
    affluence -WATERLOO, ON, Sept. 17 /CNW/ - The ongoing success and growing affluence
of Waterloo has prompted The Bay, a division of the Hudson's Bay Company (Hbc)
to launch a beautiful new 120,000 square foot Bay store at Conestoga Mall. The
new store, which is the first green Bay location in Canada, will open to the
public on September 19th, 2008.
    "Waterloo has become home to some of Canada's leading entrepreneurs and
most successful companies," said Bonnie Brooks, President and CEO, The Bay.
"Our new store provides people in Waterloo with an exciting shopping
experience, as well as appealing to the community's environmentally
progressive nature through unique green initiatives like solar panels, wind
turbines, energy efficient lighting and even recyclable carpet."Among the store's many green innovations are:

    -  Special energy efficient lighting inside and out - LED exterior
       signage lights, which uses 10 percent of the energy required for
       conventional lighting; Fluorescent lighting uses energy efficient T8
       and T5 ballast which save energy and reduce cooling loads while
       providing same lighting quality within the store.

    -  High efficiency roof top units use ozone friendly R410A refrigerant.

    -  Accent lighting uses highly efficient Metal Halide light fixtures.

    -  Solar panels mounted on the front of the store enabling the store to
       draw less power from the local grid.

    -  Two wind turbines, which will generate enough electricity to offset
       the power consumption of an average home.

    -  White TPO roofing to reflect heat and reduce thermal islanding; the
       cooler roof reduces the need for air conditioning and is recyclable at
       end of life.

    -  Waterless urinals and touchless water faucets and toilets for water
       conservation.

    -  Carpet tile is recyclable.

    -  Fully automated energy management system controlled by Hbc head
       office, which allows the Company to reduce energy consumption.Peter Love, Ontario's Chief Energy Conservation Officer, has already
recognized Hbc's commitment to creating a culture of conservation Ontario, and
has awarded his prestigious Certificate of Recognition for their efforts.
"There is no doubt that energy conservation benefits us environmentally and
economically", he said. "Hbc has shown that saving electricity can also go
hand in hand with high style, with no compromise in comfort or design."
    In addition to the many green features of the store, the new Waterloo Bay
is a Company prototype with innovative design and some of the best materials
available. Architecturally, it will be very distinctive with frosted glass
accents and chrome finishing throughout.
    Recently re-built from the ground up, this Bay store can now meet the
demands of the Waterloo shoppers through a range of services and special
features such as family size fitting rooms and facial rooms for cosmetic
services. Many new brands will also be launched for the first time in Waterloo
including cosmetic lines MAC and Chanel. The Bay is also pleased to introduce
updated clothing lines such as Esprit, Mexx and Kenzie as well as new jewelry
and watches such as Puma. The new collection in the store will be geared
towards lines for her, for him, and for family as well as soft lines for home.
    "We designed this Bay store to give people in the area a premium shopping
experience, rather than seeing them drive to Toronto," said Tom Bowman,
Regional Sales Manager, The Bay. "We have worked very hard to understand our
customer's needs, and we believe the people of Waterloo will be very pleased
with the end result. "

    About Hudson's Bay Company:

    Hbc is a division of Hudson's Bay Trading Company and Canada's largest
diversified general merchandise retailer, operating The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 600 retail outlets and over 60,000 associates in Canada, Hbc
provides Canadians with stylish, quality merchandise at great value, through
retail banners focused on exceptional customer service.

    About Hudson's Bay Trading Company:

    HBTC is a leading North American retailer with four divisions: Lord &
Taylor, an upscale specialty retailer with 47 stores in nine states;
Fortunoff, a 23 retail store chain specializing in fine jewelry and home
furnishings in the New York tri-state area; Creative Design Studios, the
fashion design and manufacturing division that creates branded collections for
customers throughout North America and internationally, and the Hudson's Bay
Company.




For further information: Maggie Waymark, Harbinger, (416) 960-5100