Samsung launches CLEO - the ultimate fashionista accessory

Samsung debuts its "ready-to-text" collection exclusively at Bell stores
    across CanadaMISSISSAUGA, ON, Nov. 7 /CNW/ - Samsung Electronics Canada and Bell are
dialing up high style with the launch of the ultimate must-have for any
text-messaging maven - the Samsung CLEO(TM).
    A compact and discreet handset, the Samsung CLEO's unique style can
easily be mistaken for a make-up compact. Adding a touch of haute couture to
text messaging, the CLEO features a full QWERTY keypad, ability to view text
messaging threads, and colour LCD screen. The fashion-forward device,
available in pink, champagne and blue, is loaded with a 1.3 megapixel camera,
built-in MP3 player and supports 8 GB of expandable memory.
    Bell Mobility will offer all CLEO colour models across Canada while Solo
Mobile will offer the champagne CLEO.
    "The Samsung CLEO will certainly keep its users' fingertips on the pulse
of technology and style," said Paul Brannen, General Manager, Wireless
Terminal Division, Samsung Electronics Canada. "Samsung wanted to offer its
fashion-forward customers a truly stylish and unique mobile experience and we
have made that happen with the launch of the Samsung CLEO."
    "The CLEO is a great cellphone capturing a uniquely elegant combination
of form and function," said Adel Bazerghi, Senior Vice President of Products
at Bell. "Along with text messaging our clients will love using the QWERTY
keyboard to send picture messages and email, and access their favourite social
networking sites."
    Samsung is also partnering with Bell to offer the perfect holiday gift -
the Kisses from CLEO gift set featuring the Samsung CLEO, a decorative phone
charm, a Cake Kiss mulberry sorbet lip butter and a 15% discount coupon for
Cake Beauty products. The Samsung CLEO is available for as little as $49.95 on
a three-year contract.
    Previewed last month during an exclusive party for up-and-coming Canadian
fashion designer Katya Revenko, the Samsung CLEO will be hitting the catwalk
once again at the second annual Fashion Takes Action Gala, a showcase
promoting eco-friendly fashion. The fashion-forward device is serving as a
muse for 10 Canadian fashion designers who will create stylish and
eco-friendly accessory bags for CLEO. The accessory bags will be showcased
during the gala's fashion show and audience members will be invited to vote
via text message for their favourite bag. The accessory bags will be available
for purchase at the event's silent auction with a portion of the funds raised
being donated to Environmental Defence.
    As well, Fashion Takes Action event goers can also recycle old wireless
devices by dropping them off at the Samsung booth via Bell's Mobile Take-Back
Program. At Bell, the company's Mobile Take-Back Program has diverted
approximately 500,000 mobile phones and 80 metric tons of batteries and
accessories from landfill since 2003. For each used mobile phone returned,
Bell donates $1 to the World Wildlife Fund - Canada. Please visit
bell.ca/recycle for more information.
    "Participating in both a fashion and eco-friendly event is a natural
extension for the Samsung brand," said Brannen. "Globally, Samsung is
committed to environmentally sustainable business practices and our products,
from mobile devices to televisions, fuse the best of technology with
leading-edge design."
    In continuation of its love of fashion, Samsung has launched a national
contest where one lucky winner will fly to Toronto to meet with Katya Revenko
and be fitted for a custom designed dress. Contest details can be found at
www.kissesfromcleo.com or www.baisersdecleo.com.

    About Samsung Electronics Canada

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.ca

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information: Diane Medeiros, Scott MacFadyen, APEX Public
Relations for Samsung Electronics Canada, Phone: (416) 924-4442 Ext. 234, 243,
E-Mail: dmedeiros@apexpr.com, smacfadyen@apexpr.com