New video website offers consumers entertaining video to demystify
technology and the InternetTORONTO, Nov. 6 /CNW/ - Tucows Inc., (AMEX:TCX, TSX:TC) a global Internet
services company, announced today the launch of Butterscotch.com, a new online
video network that offers educational and user-friendly instructional shows
designed to demystify technology for the average technology consumer. The
website's Fall lineup features a range of handy tutorials and TV-like shows
aimed at making technology fun and easy to understand. Hosted by tech veterans
Amber MacArthur, Andy Walker, Sean Carruthers, and Molly MacDonald,
Butterscotch.com aims to be the HGTV of the technology industry.
Butterscotch.com's technology video content helps consumers understand
and use products, services and software they may otherwise find too techie.
The site launches with 35 video tutorials, with plans to reach 500 clips by
next spring, featuring tech tips, tricks and "how-to's" for the
non-sophisticated technology consumer. It will also publish multi-episode
tutorial specials that will examine a range of topics such as "Facebook for
Grownups," and "Flickr for the Frightened." Visitors can also view a news show
that features the Internet's best viral videos, called the "A-List,"
"Miss-Download," a show that highlights the best file downloads on the
Internet, and "Lab Rats," a wacky, tech advice show that already enjoys
150,000 weekly downloads.
Butterscotch.com adds a new dimension to Tucows.com, one of the oldest
and most respected software download sites on the web. It further illustrates
the company's goal to provide simple, useful services that help people unlock
the power of the Internet.
In addition to consumers, marketers at technology companies and retail
outlets can use Butterscotch.com content to help their own customers better
understand the products they are offering, ultimately providing an overall
improved customer experience. Butterscotch.com offers unique opportunities for
marketers including in-video advertising, private-labeled shows, syndication
and product placement. More information is available at
"We're proud of Butterscotch.com's Fall lineup of technology shows and
look forward to adding more content that will wow and educate viewers about
technology," said Andy Walker, General Manager, Butterscotch.com. "We've
expanded on what Tucows.com is all about and continue to provide fantastic
content to help consumers fully enjoy the benefits of technology and how it
fits into their every-day lives."
Tucows is a global Internet services company.
OpenSRS manages over 8 million domain names and millions of email boxes
through a reseller network of over 9,000 web hosts and ISPs. Our Retail group
sells services directly to consumers and small businesses through Domain
Direct, It's Your Domain and NetIdentity. YummyNames owns premium domain names
that generate revenue through advertising or resale. Butterscotch.com is an
online video network building on the foundation of Tucows.com.
More information can be found at http://tucowsinc.com.
For further information: Megan Grenter, LEWIS PR, firstname.lastname@example.org,
(202) 349-3775; Leona Hobbs, Tucows, Butterscotch.com, email@example.com,