Books coverage extended to new community of readers
TORONTO, Dec. 3 /CNW/ - The Globe and Mail announced today a new, dynamic
and interactive Books website to launch on January 10, 2009, enhancing the
weekly Books section currently published on Saturdays.
"At a time when other newspapers are cutting back, The Globe and Mail is
committed to investing in Books coverage and expanding its reader audience,"
said Ed Greenspon, Editor-in-Chief, The Globe and Mail. "Book lovers will have
greater access to even more thought provoking reviews, as well as engaging
commentary and other new elements on the books website."Key elements of the site will include:
- More best seller lists including National and Canadian Best Seller
lists and a number of rotating themed lists;
- A searchable archive of Books coverage including reviews, interviews,
excerpts and content since 2000;
- Plans for a Spring book club that fosters conversation and debate
about the most prominent books read by Globe readers in Canada;
- Videos and podcasts of book events, daily reviews, book news and
comments gathered from every section of the paper both in print and
online, and much more.Veteran journalist and author, and The Globe's former deputy features
editor Peter Scowen, is assuming the position as the communities editor of the
Books hub. Working in conjunction with Books editor Martin Levin and Associate
Editor Colin MacKenzie, Peter will guide the aggressive growth strategy to
gather Globe readers in interactive communities and networks in areas of
natural debate and discourse.
"We are very excited about providing a new, unparalleled forum to engage
Canadians who are passionate about books," said Andrew Saunders, Vice
President, Advertising Sales, The Globe and Mail. "The Books hub will have
special appeal to book readers and to industry professionals who will have new
opportunities to participate in interactive communities and networks."
"The rich content, which will include; databases, archives, the coming
book club and reader feedback will foster the growth of communities of book
lovers, and serves to demonstrate The Globe's commitment in support of
literature," added Saunders.
Expanding audience reach, the Books section will physically join The
Globe's award-winning Focus section on Saturdays, starting January 10. "We're
growing audience reach with both online and in-paper formats," said Greenspon.
"The Focus section is one of the most high-profile, best-read sections of the
paper so the Books content should reach even more readers."
Some content elements from the online site will also be featured in the
weekly paper section, including a book club, weekly National and Canadian Best
Seller lists, with new lists coming, features, industry news and information
and more.
The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc.,
Canada's number-one private broadcaster.
For further information: Teresa Pagnutti, (416) 969-27271,
tpagnutti@environicspr.com
