Fall Season Update: CTV Nearly Doubles Global in Primetime

- CTV delivers 92% more viewers than Global -
    - CTV makes gains in Toronto/Vancouver and with younger viewers -TORONTO, Nov. 6 /CNW/ - Six weeks into the Fall television season, CTV
continues to distance itself from its nearest competitor. An updated analysis
of the Fall television season, which began Sept. 22, verifies that CTV now
delivers nearly twice as many viewers than Global in primetime among total
viewers, up dramatically since Fall 2007. In a season that has seen slight
declines in both total viewing and conventional viewing in Canada, data from
BBM Nielsen Media Research confirms that CTV continues to hold its own -
making gains in Canada's two largest metered markets and with younger viewers
- while its competition experiences double-digit erosion.

    (xx) Media Note (xx)- Download photos for CTV series at www.CTVmedia.ca.

    With eight out of 10 of the country's most-watched programs in total
viewers and A25-54, and seven out of 10 in A18-49, CTV also lays claim to
Canada's No. 1 program overall and No. 1 drama (GREY'S ANATOMY), Canada's No.
1 new program overall and No. 1 Canadian series (SO YOU THINK YOU CAN DANCE
CANADA)(*), and Canada's No. 1 comedy series (CORNER GAS).
    "While SO YOU THINK YOU CAN DANCE CANADA has made history as the
most-watched new series this Fall, our biggest hits are gaining viewers," said
Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "CTV's
solid, balanced schedule continues to deliver options for both viewers and
advertisers."National Primetime Audiences, Fall 2008 Season-to-Date
    ------------------------------------------------------

    ------------------------------------------------------
                            National
                           (Audience)
               -------------------------------------------
                      P2+       A25-54       A18-49
               -------------------------------------------

    ------------------------------------------------------
    CTV         1,414,000      723,000      656,000
    ------------------------------------------------------
    Global        734,000      425,000      414,000
    ------------------------------------------------------
    CTV vs.
     Global          +92%         +70%         +58%
    ------------------------------------------------------
    BBM Nielsen Media Research, 9/22 - 11/02/08, Monday-Sunday, 8-11 p.m.


    CTV is experiencing growth among its Top 4 series, especially among
younger viewers:

    Top Program Performance, Fall 2008 vs. Fall 2007
    ------------------------------------------------

    -----------------------------------------------------------
    Top            Network    A18-34    A18-49    A25-54    P2+
     Programs
    -----------------------------------------------------------

    -----------------------------------------------------------
    Grey's             CTV      +21%       +1%         0    -3%
     Anatomy
    -----------------------------------------------------------
    CSI                CTV      +23%       +9%       +6%    +7%
    -----------------------------------------------------------
    CSI: Miami         CTV      +27%        0        -5%    -4%
    -----------------------------------------------------------
    Desperate
     Housewives        CTV      +26%       +9%       +4%    +1%
    -----------------------------------------------------------

    -----------------------------------------------------------
    House           Global      -15%      -19%      -22%   -17%
    -----------------------------------------------------------
    Survivor        Global      -26%      -17%      -13%   -12%
    -----------------------------------------------------------
    Heroes          Global      -12%      -16%      -16%   -18%
    -----------------------------------------------------------
    Prison Break    Global      -30%      -29%      -27%   -25%
    -----------------------------------------------------------
    BBM Nielsen Media Research, 9/1-11/3/08, post-premiere telecasts


    Meanwhile, the network is also gaining in Canada's two-largest television
markets in both key selling demos, compared to the first six weeks of the Fall
2007 television season:


    Toronto and Vancouver Primetime, Fall 2008 vs. Fall 2007:
    ---------------------------------------------------------

    --------------------------------------------------------------------
                        Toronto                      Vancouver
    --------------------------------------------------------------------
    Network      P2+    A25-54   A18-49         P2+    A25-54     A18-49
            Audience    Rating   Rating    Audience    Rating     Rating
    --------------------------------------------------------------------

    --------------------------------------------------------------------
    CTV          +6%       +4%       0%       +2.4%      +11%       +12%
    --------------------------------------------------------------------
    Global      -19%      -18%     -17%      -10.5%       -9%        -5%
    --------------------------------------------------------------------
    BBM Nielsen Media Research, 9/22 - 11/02/08, Monday-Sunday, 8-11 p.m.


    Once again, CTV delivers the most-watched programs in Canada in all key
demos, with eight out of the Top 10 most-watched programs for total viewers
and A25-54, seven out of the Top 20 for A18-49, and now five out of the Top 10
most-watched programs for A18-34:


    Canada's Top 10 Television Programs, Fall 2008, Season-to-Date
    --------------------------------------------------------------

    -------------------------------------------------------------------------
    No.  P2+           No.  A25-54        No.  A18-49        No.  A18-34
    -------------------------------------------------------------------------

    -------------------------------------------------------------------------
    1  Grey's Anatomy  1  Grey's Anatomy  1  Grey's Anatomy  1 Grey's Anatomy
    -------------------------------------------------------------------------
    2  CSI             2  CSI             2  House           2  House
    -------------------------------------------------------------------------
    3  CSI: Miami      3  House           3  CSI             3  Family Guy
    -------------------------------------------------------------------------
    4  D. Housewives   4  Survivor: Gabon 4  D. Housewives   4  CSI
    -------------------------------------------------------------------------
    5  House           5  CSI: Miami      5  Survivor: Gabon 5  Heroes
    -------------------------------------------------------------------------
    6  Survivor: Gabon 6  D. Housewives   6  CSI: Miami      6  The Simpsons
    -------------------------------------------------------------------------
    7  CSI: NY         7  Amazing Race    7  Amazing Race    7  D.Housewives
    -------------------------------------------------------------------------
    8  ER              8  CSI: NY         8  Heroes          8  CSI: Miami
    -------------------------------------------------------------------------
    9  Amazing Race    9  ER              9  CSI: NY         9  Survivor:
                                                                 Gabon
    -------------------------------------------------------------------------
    10 Dancing With    10 Criminal Minds  10 ER              10 SYTYCD Canada
        the Stars
    -------------------------------------------------------------------------
    BBM Nielsen Media Research, 9/22 - 11/02/08CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast,  CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.(*)BBM Nielsen Media Research, 9/1/08-11/2/08
For further information: Jim Quan, CTV Inc., (416) 332-5311, or
jquan@ctv.ca