"Clicking With Jane" - Online Marketing to the Chief Household Officer

    Yahoo! Canada Summit Series targets the most powerful person in the home

    TORONTO, April 29 /CNW/ - Jane is 34 and she's a mover-and-shaker at
work. At home, think of her as the Chief Household Officer. This also makes
her Manager of Nutrition, Investment Advisor, Family Trip Planning Counsel and
Director of Hockey Equipment Delivery. And that's just last weekend.
    More than ever, Jane lives, shops and works online, controlling 80% of
all household purchases. As a marketer, how do you leverage the web to reach
her, earn her attention and speak to her needs? Do you fully understand the
household dynamic? What about the CHO's personal needs or her online world?
    Get inside Jane's head and meet with leading industry experts to learn
more about marketing to Canada's new generation of Chief Household Officers.
Join us for a breakfast seminar on May 6, courtesy of Yahoo! Canada and
ComScore Canada, where we'll discuss strategies and best practices to
effectively break through the online clutter and make an emotional connection
with this key online audience. Come click with Jane.Who:      -  Amy Iorio, Vice President of Yahoo! Lifestyles, Yahoo! Inc
              -  Bryan Segal, ComScore Canada
              -  Msnica Salinas, Vice President of eCommerce,
                 La Senza Corporation
              -  Ron Bertram, VP & General Manager, Nintendo Canada Ltd

    What:     Hear new insights about how women use the web today and how
              their habits differ from men; learn what brands like La Senza,
              Hellmann's and Tide are doing online to attract this key
              demographic; discover how women are reshaping the online gaming
              world; and find out fascinating new facts about the online
              buying habits of Canadian Chief Household Officers.

    Where:    Westin Harbour Castle
              1 Harbour Square
              Toronto, Ontario M5J 1A6
              Free Admission / Complimentary Breakfast

    When:     Tuesday, May 6, 2008
              8:30 a.m. registration and breakfast
              9:00 a.m. to 12:30 p.m. seminars

    Contacts: Please RSVP to: Jill Yetman, Environics Communications
              [phone], [e-mail]

For further information: Please RSVP to: Jill Yetman, Environics
Communications, [phone], [e-mail]