NHL players put Thermablade to the test this summer - More than 100 NHLers now registered to try out the latest generation of heated hockey skate blade


    TORONTO, July 28 /CNW Telbec/ - More than 100 National Hockey League
players say they are ready to hit the ice this summer to participate in a
trial of Thermablade heated skate blades, Therma Blade Inc. announced today.
    "We've had remarkable interest among NHL players and teams since we
launched Thermablade in January of this year but the majority of players
preferred to wait until the current off-season to try our blades on a
consistent basis and we now have a very significant and growing list of
players interested in getting onto Thermablades in the coming weeks," said Sam
McCoubrey, VP of Sales and Marketing for Montreal-based Therma Blade Inc.
    "The off-season is typically the time when players prefer to try out and
experiment with new equipment options. Interest is really growing among pros
in North America following positive reviews from NHL players already familiar
with Thermablade's performance. There is also significant professional player
interest in Russia and Europe, thanks to our success to date with elite
European players, including the Czech, Swedish and Swiss national team players
who wore Thermablades during the World Championships held in Canada this
spring."
    NHL players reporting excellent performance results to date with
Thermablades include centre Marty Reasoner of the Atlanta Thrashers and
Nashville Predators winger Martin Erat.
    "I wore Thermablade for the full 2007-08 NHL season and they gave me a
real advantage," said Reasoner, who played last season with the Edmonton
Oilers before joining the Thrashers this month. "I'm going to keep wearing
them."
    "I've got more speed when I come out of the corners," said Erat.
    Therma Blade Inc. also announced the creation of a new advisory board
that will provide guidance on work being done with the NHL, the NHL Players'
Association and other stewards of the game. The advisory board consists of the
following members: Hockey Canada President Bob Nicholson; former NHL player,
coach and GM Pat Quinn; former NHL player and GM Bob Clarke; former NHL player
and current NHL broadcaster Danny Gare; and Thermablade inventor Tory Weber.
    NHL players trying Thermablades during August and early September will be
skating on the new 'Thermablade Elite II' model, featuring a new design with
direct-to-battery charging and more advanced electronic components.
    Thermablade heated blades are designed to maintain a consistent
temperature of approximately 5 degreesC using a small battery and a
microprocessor stored within each skate blade holder. The warm blade acts to
increase the thickness of the water layer, at the molecular level, between the
blade and the ice surface, dramatically reducing gliding friction and starting
resistance for skaters. The advanced mechanical design of the product also
contributes to a 50% reduction in skating vibration, resulting in improved
edge-feel.
    On-ice performance benefits include improved acceleration, smoother
glide, tighter turns, increased speed out of turns and more precise stops,
plus significant physiological advantages such as a reduction in heart rate,
increased stamina and less fatigue over the course of a hockey game.
    Thermablade Elite II model is available in specialty sports stores in
Canada and the U.S. at a suggested retail price of $299.99. More information
on Thermablade is available online at www.thermablade.com.

    ABOUT THERMA BLADE INC.

    Canadian skate blade maker Therma Blade Inc. is a Montreal-based
manufacturer of heated skate blade technology, the concept was thought of by
Alberta resident Tory Weber. Thermablade is a technologically advanced skate
blade that uses battery- powered electrical energy to slightly heat the skate
blade, thereby increasing the layer of water, at the molecular level, between
the blade and the ice surface and reducing friction at the ice surface.
Thermablade has several proven physiological and performance benefits for
hockey players, including a dramatic reduction in gliding friction and
starting resistance, an overall increase in stamina and an overall decrease in
fatigue. More information on the product is available online at
www.thermablade.com.



For further information: Sam McCoubrey, Therma Blade Inc., (514)
362-8989 ext.356, sam.mccoubrey@thermablade.com; Mark Nusca, Porter Novelli
Canada, (416) 422-7179, (416) 433-2897 (C), mark.nusca@porternovelli.com