It's Blue Jays Baseball - Citytv Style!

Toronto Blue Jays vs Cincinnati Reds
                      Sunday, March 2nd, 2008 on Citytv

                               Hosted By Citytv
          Broadcast Begins at 12:30pm ET Live From Dunedin, FloridaTORONTO, Feb. 19 /CNW/ - Citytv takes you out to the ball game as it
brings you the hottest pre-season action live from Dunedin, Florida as the
Toronto Blue Jays take on the Cincinnati Reds Sunday, March 2nd, 2008 on
Citytv. Live coverage begins at 12:30pm ET.
    Join some of your favourite Citytv personalities in supporting the
Toronto Blue Jays. "CityNews" anchor Gord Martineau, resident Sports
Specialists Kathryn Humphreys and Hugh Burrill, and "Breakfast Television's"
Jennifer Valentyne are joined by The Fan 590's Barb DiGiulio to bring you
three hours of pre-season action, atmosphere and excitement as it happens.
This unconventional sports broadcast team will give you a perspective on
baseball you've never seen before on television! The last half hour of the
telecast will take you behind the scenes at the season ticket holder barbeque
where fans get to rub elbows with their favourite players.
    "We are thrilled to be partnering with the Toronto Blue Jays in this
Citytv baseball broadcast first" said Jamie Haggarty, Executive Vice
President, Television Operations, GM/VP Citytv Toronto, Rogers Media
Television. "We look forward to offering our viewers a taste of pre-season
action from sunny Florida, giving them a chance to witness all the action
Citytv-style."
    "We are excited about our partnership with Citytv and love the fact that
they will broadcast our March 2 game against the Cincinnati Reds using such a
diverse crew," commented Patrick Elster, VP Ticket Sales & Services. "Live
during the broadcast they will also announce the Grand Prize winner from our
Spot the Bobblehead contest which kicks off February 22nd."
    The Toronto Blue Jays partnership with Citytv coincides with the Clubs
full offering of single game seats which go on sale March 2nd at 10:00 a.m.
via all ticket sales channels. Ticket purchasers have the chance to buy
tickets directly from Toronto Blue Jays alumni who will be in town on
March 2nd at the Toronto Blue Jays Box Office located at Gate 9 - Rogers
Centre as well as Rogers Video store locations.

    It's Blue Jays Baseball, Citytv-style! Tune in to the action, Sunday,
March 2nd, 2008 starting at 12:30pm ET on Citytv.

    For more Citytv programming information, visit www.citytv.com.

    Citytv, with stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg, broadcasts intensely-local, urban-oriented, culturally-diverse
television in its own unique, interactive style. With its strong local voice,
Citytv offers a distinct alternative to other conventional television
offerings. Its instantly recognizable 'look' and 'sound' are the product of
refreshingly different on-air personalities, unique program formats and high
television style. Citytv is a division of Rogers Media Inc., a division of
Rogers Communications Inc.




For further information: Veronica Logue, Publicity Coordinator, Citytv,
(416) 764-3195, veronica.logue@chumtv.com