ATN to launch Cricket Plus across Canada in collaboration with DIRECTV


    TORONTO, Jan. 31 /CNW/ - Asian Television Network International Limited
(ATN) (TSX-SAT), Canada's largest South Asian Broadcaster and Canada's largest
Distributor of World Class Cricket announces the launch of ATN-Cricket Plus, a
compelling dedicated sports channel with prime focus on cricket. ATN is
pleased to announce that it has entered into a strategic programming alliance
with DIRECTV Inc, which has launched Cricket Plus all across the United
States.
    Earlier the Dubai based TajTV had reached an agreement to produce
DIRECTV's Cricket Plus Channel. TajTV operates the famous channel, Ten Sports
in India, and has experience in running some of the best-known sports channels
for a variety of clients through its Dubai Media City operation, currently
handling Ten Sports Middle East, Ten Sports India, Ten Sports Pakistan, ART
Prime Sport, Showtime Sportsnet, Showtime Sportsnet America and Citrus TV.
    ATN Cricket Plus in Canada will showcase some Live and many world-class
competitions on a delayed basis. ATN Cricket Plus will compliment the existing
successful CBN (Commonwealth Broadcasting Network) channel across Canada. ATN
has had many firsts to its credit in Canada dealing with cricket. ATN was the
first to bring the Live Satellite feed of the World Cup Cricket back in 1986
to Canada. Since then ATN has brought in several ICC tournaments, Championship
Trophies, one day internationals, Twenty 20's, test matches including the
prestigious Ashes and many world class games featuring countries like, India,
Pakistan, England, Australia, West Indies, New Zealand, Sri Lanka, South
Africa, Zimbabwe, Bangladesh, Kenya and Canada. ATN is also the official
Broadcast Media Sponsor of the Canadian National Cricket Team, which is
scheduled to participate in the World Cup soon.
    "Through Cricket Plus we are extremely pleased to be associated with
DIRECTV, one of the world leaders in entertainment, news, sports, and the
largest DTH platform in the world. DIRECTV has redefined the sport of cricket
for television entertainment. It has been a pleasure working with DIRECTV
executives," said Shan Chandrasekar President and CEO of ATN Canada.
    "We admire the pioneering role played by ATN with its dedication and
track record over the past several years in actively promoting and
consistently broadcasting cricket across Canada". said Aaron McNally Vice
President of International Programming for DIRECTV.
    "We already have long-term agreements with ATN for Live games from
various countries and are delighted to enter into this exclusive agreement
with ATN on Cricket Plus for Canada".
    Along with cricket coverage the channel will also broadcast daily
highlights, sports news bulletins as well as other sports relating to the
South Asian community living in the United States and Canada, such as field
hockey. Cricket plus has acquired the rights to broadcast live, all major
international men's and women's hockey world cup and champions trophies.
ATN-Cricket Plus in Canada will also showcase Canadian Cricket events, talk
shows on cricket and Cricket celebrity specials.

    ATN operates 13 channels, and has programming alliances with leading
International Broadcasters. To subscribe to Cricket Plus or for more details
about the cricket schedules please visit www.asiantelevision.com or contact
your local service provider.




For further information: B. Fulton, CHIEF FINANCIAL OFFICER, Asian
Television Network International Limited, Newmarket, Ontario, Canada, (905)
836-6460