Maple Leaf Simply Fresh(R) Brand Partners With Diving Plongeon Canada

    MONTREAL, April 8 /CNW/ - Maple Leaf Consumer Foods announced today that
the Maple Leaf Simply Fresh(R) Brand has entered into a marketing partnership
with Diving Plongeon Canada (DPC) that includes official sponsorship of the
Canadian National Diving Team as well as the title sponsor of the 2008 Coupe
Canada Cup International Grand Prix and the National Trials to select the 2008
Olympic Diving Team.
    "We know how passionate Canadians are about their great divers and I am
delighted we have partnered with Diving Plongeon Canada to help be part of the
building and development of a world class national diving team," said Rick
Young, President Maple Leaf Consumer Foods. "On behalf of Maple Leaf Consumer
Foods, I would like to wish Emilie Heymans, Alexandre Despatie, Marie-Eve
Marleau, Blythe Hartley, Arturo Miranda, and all the members of Canada's
National Diving Team, all the best during this year's global competitions!"
    According to the sponsorship agreement, Maple Leaf Consumer Foods becomes
the Title Sponsor of two major diving competitions in Canada:-   The Maple Leaf Simply Fresh 2008 Canada Cup, Montreal, QC, May 1 to 4

    -   The Maple Leaf Simply Fresh 2008 Diving Trials, Victoria, BC, June 20
        to 22"We are very thrilled with the partnership agreement with Maple Leaf
Consumer Foods, a leading, innovative and action-oriented Canadian company who
was recently named one of Canada's 10 Most Admired Corporate Cultures(TM) of
2007" said Penny Joyce, Chief Operating Officer, Diving Plongeon Canada. "We
are profoundly convinced that this agreement will help us to continue to
develop the high performance culture that drives our National Diving Team
members towards international success and promote our fabulous sport across
Canada."
    Assuming its new role as an Official sponsor of Canada's National Diving
Team, the Maple Leaf Simply Fresh(R) brand intends to introduce a number of
special initiatives, all geared toward providing customers with top quality
food products while supporting our National Diving Team's performance.

    The Maple Leaf Simply Fresh(R) line of chilled ready meals is available
across the country. Each delicious meal is packed with protein, vegetables and
fibre, and vacuumed sealed for freshness to lock in its great taste. Maple
Leaf Simply Fresh(R) - Fresher Tastes Better(TM)

    About Diving Plongeon Canada

    Diving Plongeon Canada (DPC) was established in 1967 as a not-for-profit
organization to promote the growth and awareness of the sport in this country.
As a member of FINA, the world's governing body of aquatic sports, DPC
contributes to the development of globally accepted standards of excellence in
diving and supports the rules and regulations of international competition.
Representing nine provincial diving associations, 67 local diving clubs and
close to 4,000 high performance athletes, DPC shares a national commitment to
advance the art and sport of diving and to position Canada as the number one
diving nation of the world. Key competitions for Canada's top divers this year
include the FINA Grand Prix Circuit, the FINA World Series and the Diving
Trials to select Canada's Team for China. For information, visit
www.diving.ca.

    About Maple Leaf Consumer Foods

    Maple Leaf Consumer Foods is an independent operating company of Maple
Leaf Foods Inc. Maple Leaf Foods is a leading food processing company,
headquartered in Toronto, Canada. The Company employs approximately 23,000
people at its operations across Canada and in the United States, the United
Kingdom and Asia. The Company had sales of $5.2 billion in 2007. For more
information, please visit www.mapleleaf.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: and interviews, please contact: Jacob Gamache,
Manager of Communications & Events, Diving/Plongeon Canada, t. [phone]
x2101, c. [phone], e. [e-mail]; For Maple Leaf Simply Fresh:
Daniel Granger, ARP, Fellow CPRS, ACJ Communication, t. [phone], c.
[phone], e. [e-mail]; Mark LaVigne, APR,
Hunter LaVigne Communications Inc., t. [phone], c. [phone], e.
[e-mail]