Canada's only national men's lifestyle magazine launches this April


    Sharp magazine and Sharpformen.com offer lifestyle solutions for 'Men Who
    Live Like they Mean It'

    TORONTO, Feb. 8 /CNW/ - Canada's most experienced luxury lifestyle team
launched Contempo Media Inc., a new media and communications company that will
publish Sharp magazine, a luxury lifestyle publication for Canadian men.
    "Sharp aims to delve into the myriad interests of the modern man. It's a
stylish environment that delivers information, entertainment and in-depth
features relevant to Canadian men," said Michael La Fave, Editorial Director
and Co-founder. "This new magazine is the result of careful consideration,
years of feedback and experience. Having co-founded a successful
automotive/lifestyle publication, I've had the opportunity to interact with
Canadian men and they told me they needed and wanted more. Sharp establishes a
higher standard for Canadian men's magazines - it cuts deeper with feature
editorials that span from hard-hitting exposés to strategies for living well."
    "Compelling design, premium content and targeted circulation are the
cornerstones of magazines published by Contempo Media," said John McGouran,
Publisher and Co-founder. "Our core team has over 50 years of combined
expertise, a proven creative vision and a track record of increasing
awareness, demand and circulation. We are confident that consumers and
advertisers will embrace our products."
    With its first issue launching in April 2008, Sharp is Canada's
definitive resource for ambitious and successful men aged 25-54, who value
intelligence, style and sophistication in their personal brand. Starting with
5 editions in 2008 and growing to 6 by 2009, Sharp's 100-pages-plus will be
inserted in 150,000 selected copies of the Globe & Mail nation-wide.
    Sharp's content mix is designed to satisfy the interests of men. Style,
travel, technology and automotive subject matter are supplemented by
insightful features of social significance and a global scope. Not simply
about stuff, Sharp delivers helpful editorial for living well. Sharp's stylish
presentation and groundbreaking photography is guided by award-winning
creative director Laurance Yap. McGouran, La Fave and Yap were the creative
vision and business acumen behind Driven, a successful Canadian
automotive/lifestyle magazine.
    Along with the glossy, high-quality print product, Sharp offers its
readers and advertisers an integrated online presence with the latest in
multimedia presentation, user-generated content and social network
integration.

    As a media and communications company, Contempo Media Inc. offers
integrated print and online marketing solutions and custom-published magazines
designed to address specific corporate messaging strategies.

    Visit www.sharpformen.com or www.contempomedia.ca for more information
and a copy of the Sharp media kit.



For further information: Advertising inquiries: John McGouran,
Publisher, (416) 258-8538 or John.McGouran@ContempoMedia.ca; Media inquiries:
Michael LaFave, Editorial Director, (647) 308-5397 or
Michael.LaFave@ContempoMedia.ca