Amazon.ca Seeks "Harry-est Town in Canada"


    Gibsons, British Columbia, tops the inaugural list of "Harry-est Towns"

    SEATTLE, WA, April 4 /CNW/ - Amazon.ca today announced it is looking for
the "Harry-est Town" in Canada, the honour given to the town which has
pre-ordered the most copies of "Harry Potter and the Deathly Hallows" from
Amazon.ca on a per capita basis. The company will use the 2006 Canada Census
data and include all Canadian towns and cities with a population of more than
5,000 people. The winning town will be announced shortly after 11:59 pm PDT on
July 15, 2007. Amazon.ca will donate a $5,000 Amazon.ca gift certificate to a
charitable organization of the company's choice in Canada.The current "Harry-est Towns" in Canada are:

    1.  Gibsons, British Columbia
    2.  Banff, Alberta
    3.  Sooke, British Columbia
    4.  Bonnyville, Alberta
    5.  Port Elgin, Ontario
    6.  Drayton Valley, Alberta
    7.  Peace River, Alberta
    8.  Kincardine, Ontario
    9.  Sechelt, British Columbia
    10. Canmore, AlbertaThe list of the top 10 "Harry-est Towns" in Canada will be updated on a
weekly basis allowing fans to track demand for the latest Harry Potter
installment on Amazon.ca. The list and additional information on the search
for the "Harry-est Town" in Canada can be found at www.amazon.ca/harrypotter.
    "Harry Potter mania continues to grow across Canada as we draw nearer to
the release of the seventh and final book in this epic series," said Julie
Todaro, director of Amazon.ca. "Our search for the 'Harry-est Town' allows us
to sponsor a fun competition among towns and cities in Canada and benefit a
charity in the process."
    Amazon.ca is currently selling "Harry Potter and the Deathly Hallows" for
just $22.50 (hardcover), a savings of 50 percent.

    About Amazon.ca

    Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web
sites that have become known for great prices, selection, and convenience.
Amazon.ca customers can find and discover millions of English and French
books, CDs, videos, and DVDs as well as a vast array of software, video games,
and consoles - all at everyday low prices. Amazon.ca also offers FREE Super
Saver Shipping, available on orders of $39 or more delivered to a single
Canadian address. Amazon.ca sources products directly from Canadian publishers
and distributors, ensuring a rich offering of Canadian titles and content.
Features such as original editorial reviews in English and French and product
recommendations help Amazon.ca customers find the right products for them
among the site's broad selection. Through Amazon Marketplace, Amazon.ca
customers can conveniently buy and sell used, new, and collectible merchandise
on the same pages where Amazon.ca sells those items new.
    To ensure all orders are delivered to customers quickly and efficiently,
Amazon.ca works with Canada Post, one of the world's most progressive postal
companies. Orders placed with Amazon.ca are fulfilled and shipped from within
Canada by Assured Logistics, a part of the Canada Post Group of Companies.

    Forward-Looking Statements

    This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's financial
results is included in Amazon.com's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended
December 31, 2006, and all subsequent filings.




For further information: NATIONAL Public Relations, Margaret Antkowski,
Kendal Lo, (416) 586-0180