MONTREAL, April 11 /CNW Telbec/ - In its 75th year, Globe Electric
Company Inc., a leading North American manufacturer of lighting and electrical
products, announces today that it is adding recessed lighting to its broad
portfolio. The new collection, sold under the Vibrance(TM) brand, is among the
most complete in the industry including offerings for indoor, outdoor, and
Globe's product range consists of 3" and 4" decorative models that
incorporate energy efficient halogen bulbs alongside the conventional
5" models currently in the market.
The Vibrance(TM) line, oriented towards the homeowner, is categorized by
the type of desired light (general, accent, task, and specialty). This
facilitates product selection by helping the customer to understand which
product they need. In store, color-coded signage and packaging walks the
consumer through the buying and installation process.
Globe has taken a traditionally complicated product and improved its
design so that it can be installed with ease. In addition to the decorative
assortment of trim finishes available, there are also patented technical
advantages such as the PUSH-N-CLICK clips which removes the need for tools to
be used in installation. Vibrance(TM) recessed lighting products are premium
in every sense of the word.
"We are extremely excited about the launch of the recessed lighting
category." says Don Planche, Executive Vice President of Marketing and Product
Development for Globe. "We have spent a long time developing the products that
make up the Vibrance(TM) brand and were diligent in our efforts to bring a
product to market that can truly make a difference for homeowners purchasing
About Globe Electric
For 75 years, Globe has been an innovative leader in the residential
lighting and electrical industry. Globe develops tailored, category-focused
programs that provide highly effective retail solutions for some of North
America's largest retailers. With more than 5,000 products covering 16 product
lines, Globe is uniquely positioned in the industry to deliver product value
and innovation. Globe can be found at www.globe-electric.com.
For further information: Contact: Jennifer Renglich, Senior Marketing
Manager, Globe Electric, (514) 694-0444, ext 126,