Media Advisory/Photo Opportunity - Sidney Crosby & Reebok Introduce New Collection to Media


    Crosby Presents the Rbk SC87 Line of Apparel, Footwear, & Hockey
    Equipment

    TORONTO, Aug. 20 /CNW/ -What:     NHL MVP Sidney Crosby and Reebok will introduce to the media
              the new designs of the Rbk SC87 line of apparel, footwear &
              hockey equipment on August 21, 2007, just in time for back-to-
              school and the upcoming hockey season.

              The event will be the official unveiling of the Fall 2007
              collection and offer an opportunity to connect with the world's
              best hockey player. Sidney will be available to answer
              questions and to be photographed.

              Rbk SC87, named for Sidney's initials and number, is available
              at Sport Chek locations nationally.

              Contact Derek Baker at 416 422 7158 to RSVP

    Who:      Sidney Crosby
              Len Rhodes, General Manager of Reebok Canada (updated guest
              speaker)
              Bill Gregson, President and COO, The Forzani Group Ltd.

    When:     Tuesday, August 21, 2007 - 10:00 A.M.

    Where:    Sport Chek Square One
              (behind Chapters across from Square One)
              199 Rathburn Road West
              Mississauga, ONReebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
www.rbk.com.




For further information: Reebok: Michèle Fortier, Public Relations
Manager, (514) 461-8337, michele.fortier@reebokccm.com; Porter Novelli Canada:
Derek Baker, (416) 422-7158, derek.baker@porternovelli.com