Games, Idol and Taxes Top Yahoo! Canada Buzz Index for April 2007

    While taxes are top on mind, Canadians find an escape in hockey playoffs
    and other diversions

    TORONTO, May 9 /CNW/ - April was the contest month for many Canadians,
with playoff-season NHL, Sanjaya-leaving American Idol and online game
Runescape topping the list of search subjects for the month. Not to be
forgotten, the spectre of the tax deadline brought Revenue Canada into a close
fourth spot.
    Elsewhere on the Top-20 list, we find our country's love for soap operas
unabated: three TV soaps appear, and gossip sources Perez Hilton, People
Magazine and TMZ turn up for the endless real-life celebrity soaps. Two
reality TV sagas also make the Top-10 cut, and then there's the more visceral
soap opera of the WWE, a perennial Canadian favourite.
    Rounding out the top 20 are searches for 'UFO,' which reached a peak of
interest in April when an annual report by UFO researchers revealed that BC
and Ontario led the country in sightings of strange objects in the sky last
year.Top 20 Searches: April 2007

    1.   NHL
    2.   American Idol
    3.   Runescape
    4.   Revenue Canada
    5.   Young and The Restless
    6.   WWE
    7.   Perez Hilton
    8.   HRDC
    9.   People Magazine
    10.  Kate Middleton
    11.  Dancing With the Stars
    12.  Neopets
    13.  Days of Our Lives
    14.  Coronation Street
    15.  OHL
    16.  UFC
    17.  NBA
    18.  Environment Canada
    19.  Lyrics
    20.  UFOYahoo! Canada Buzz Index:  How The Online Water Cooler Works
    ------------------------------------------------------------
    The Yahoo! Canada Buzz Index
(http://ca.blog.360.yahoo.com/buzz_index_canada) provides insight and
commentary for the top Canadian searches as measured by Yahoo! Canada Search.
After the data has been collected from the Yahoo! Canada Search log files, the
Buzz Index team reviews the total number of people searching for specific
subjects, along with spikes of interest in searches at particular times of the
year.
    Editors then further filter out company names (such as Yahoo!), utilities
and formats (email, MP3 etc) and general terms (movies, downloads, hockey) to
define and list subjects that are most relevant and of interest to the
broadest possible audience. To this end, searches for adults-only content are
also excluded.
    "Top Movers" are the top 10 subjects with the greatest percentage
increase in searches for a given week. When a subject goes from zero to a
large number of searches, it is referred to as a "Breakout".

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.

For further information: on Yahoo!'s Buzz Index or to arrange an
interview with pop-culture specialist Oliver Ho, please contact: Clive Hobson,
Yahoo! Canada, [phone], [e-mail]; Julia Stein,
Fleishman-Hillard, [phone], [e-mail]